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Detroit, MI — October 13, 2015 – David Metter, President of AutoHook powered by Urban Science, will head a panel of leading automotive industry digital marketing experts at the seventh annual DrivingSales Executive Summit (DSES), Monday, October 19, at 9:30 am. Joining Metter on the panel, “The Evolution of Mobile Marketing in the Automotive Industry,” will be Erik Lukas, Retail Digital Operations Manager at Subaru of America, Alan Krutsch, Director of Marketing and E-Commerce at Apple Autos, Benjamin Blanco, Webmaster at the Andy Mohr Automotive Group and Ray Green, VP Enterprise Solutions at Verve Mobile.
The panel will focus on mobile marketing, data, and trends. Panelist will contribute unique insights into how their field can best enable the marketing process to be successful for both dealerships and consumers. Attendees will learn how mobile trends affect marketing strategies and gain mobile insights from key experts across multiple tiers.
“With this ever increasing trend in the use of mobile, I would advise dealers to investigate successful methods to capture the attention of these mobile shoppers. I’m very excited to head a panel of such well-informed experts with a wide knowledgebase about digital and mobile marketing in our industry today, from the OEM, dealer and vendor perspective. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve about how to market, manage, and leverage this new landscape. Our panel promises to be a lively thought-provoking and highly educational discussion on the topic,” said David Metter, President of AutoHook powered by Urban Science.
Metter’s panel was chosen from a competitive group of applicants comprising some of the industry’s most innovative dealer executives and thought leaders. “Clearly The Evolution of Mobile Marketing in the Automotive Industry resonated with our dealer panel because it offers the kind of ahead-of-the-curve insights, actionable information, and profit-building practices that our attendees can take home and immediately implement in their dealerships,” said DrivingSales CEO and Founder, Jared Hamilton.
AutoHook powered by Urban Science provides the ultimate attribution model for auto dealers. The suite of solutions drives more in-market shoppers to auto dealerships by offering time-sensitive, high-value “hooks” to selected prospects that can only be redeemed in-store. AutoHook’s award-winning attribution engine can directly attribute sales for either the dealership or the manufacturer, and in most states, from other dealerships as well.
AutoHook can be offered via the dealer’s website, email, mobile, direct mail, third-party leads, and print advertising. General Motors, Kia Motors and Chrysler, as well as other OEMS, use AutoHook to increase sales and monetize site traffic.