Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
MONTEREY, CA -- the Cardinale-Group of companies is pleased to announce that Jennifer Briggs has been named Director | Dealer Strategy of ZMOT Auto, effective immediately. In this role, Ms. Briggs will provide ‘Dealer to Dealer’ leadership of digital retail integration and performance management to ZMOT dealer clients within the United States, Canada and Mexico.
With more than 13 years of professional leadership experience in retail sales, marketing, operations and finance, Jennifer is sure to provide ZMOT Auto dealer clients with remarkable guidance and success throughout their entire digital strategy.
“On behalf of our entire group, we are very pleased that Jennifer has chosen to join our ZMOT Auto team. We have watched her career flourish over the past many years, and we appreciate her tenacity, decisiveness and bold vision of continuous improvement within the automotive retail industry”, said Erich K. Gail, COO of the Cardinale-Group of companies and CEO of ZMOT Auto. “We know Jennifer to be a visionary and proactive leader with our fellow dealers, and we are confident she will lend outstanding guidance and support to ZMOT Auto’s integrated retail solutions.”
As a featured member of the automotive sales, marketing and performance improvement community in the United States, Jennifer’s passion for excellence and commitment to precision have earned her repeated awards and acknowledgements, including most recently being named to the Automotive News ’40 under 40’ class of 2015.
“With a career built and fueled on the showroom floor, I am thrilled to join the Cardinale-Group and ZMOT Auto family team. Because I keep my eye on all things progressive, I have had the opportunity to witness the evolution of the Cardinale-Group companies over the last few years. I was impressed by both the automotive group’s rise to now #4 on the WardsAuto eDealer 100 as well as the creation of ZMOT. Their family-team culture and commitment to ‘Outstanding Relationships’ is something I admire and find inspiring”, Briggs said. “I’m proud to be a part of this group and excited to serve and support our internal and external dealers.”
About Cardinale-Group of companies
The Cardinale-Group of companies consist of: the Cardinale Automotive Group (http://www.CardinaleWay.com), with 17 retail automotive locations throughout California and Arizona; ZMOT Automotive Digital Velocity (http://www.ZMOTauto.com ), integrated and weaponized digital retail performance solutions for automotive dealers within the United States, Canada and Mexico; and Cardinale AG Vehicle Supply – North America (http://www.CardinaleAG.com ), providing vehicle supply, acquisition, transportation and risk management services to automotive manufacturers for use in sales training ride & drive events, consumer marketing campaigns, engineering and product development initiatives.
For more information, visit http://www.Cardinale-Group.com
About ZMOT Auto
ZMOT Auto (a member of the Cardinale-Group of companies) was created by dealers for dealers and is recognized as the only digital-partner managed by active dealers. ZMOT is best known for providing tailor-designed digital sales solutions, 1:1 sales attribution and regional exclusivity for automotive dealerships within the United Stated, Canada and Mexico. ZMOT targets and delivers a buyer direct to the client-dealership through an integrated digital strategy focused on a ‘zero moment’ buyer action. To learn more about a ‘zero moment’ solution, visit www.ZMOTauto.com.