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Industry Press Releases

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VehicleXchange, LLC adds GM Financial Pre-Qualifications to their Service Lane Lead Tool to Streamline Vehicle Purchases

New Functionality allows Auto Dealers to Pre-Qualify Consumers

with GM Financial in Seconds


Dallas, TX, December 14, 2015 -- VehicleXchange, LLC (VX), a wholly owned subsidiary of Pearl Technology Holdings, LLC (Pearl), today announced that the rapidly growing company has added automated GM Financial pre-qualification capabilities to VX’s service lane lead tool.

VX teamed with Experian last year to launch the first pre-screen equity platform for auto dealerships.  The system instantly pre-qualifies a customer for auto financing without generating a hard inquiry on the customer’s credit report.  A consumer can view all the vehicles in a dealer’s inventory they are pre-qualified to purchase. 

VX uses pre-screen technology from Experian to help auto dealers calculate which customers have equity in their vehicles, or can improve their current terms with manufacturer incentives and estimated payments, allowing dealers to offer an upgraded vehicle at roughly the same, or sometimes even lower, monthly payments. The VX platform automatically communicates directly to the consumer on the dealer’s behalf, with optimized custom offers via email and regular mail.

VX has expanded beyond service drive initiatives to monthly strategic mining campaigns that utilize the dealer’s sales history and manufacturer incentives.  VX can turn incentives into precisely targeted marketing campaigns within 24 hours of release, targeting those consumers most likely to respond.

VehicleXchange launched in January 2015 as a Pearl Technology Holdings subsidiary and has experienced one of the fastest adoption rates by auto dealers in history, with over 1300 subscriptions since January 2015. 

For more information on VehicleXchange, click on this video, visit or call 888-978-1409.

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About VehicleXchange, LLC:

With the formation of American Auto Exchange (AAX) in 2001, auto industry entrepreneur Bruce Thompson became widely known as the creator of the “used car inventory management” space. He went on to start RedBumper, LLC in 2010, which is also primarily focused on “used car inventory management.” In 2014, Thompson formed a new holding company, Pearl Technology Holdings, LLC, created to be an automotive technology incubator. The company’s mission is to create and deliver innovative new tools that have an impact on the industry. Pearl has launched five subsidiaries:  NewCar IQ, LLC; VehicleXchange, LLC; eCarTag, LLC; Trade-In Concierge,  and ShowroomXpress, LLC.

VehicleXchange is an automated marketing and business intelligence platform for automotive dealerships that leverages both dealership data and Experian credit elements to analyze, identify and engage the best sales opportunities in the marketplace. The company’s partnership with Experian enables a dealer to instantly understand equity on any customer, regardless of origin, and pre-qualify them for a vehicle upgrade. The system dynamically generates world-class marketing content for each pre-qualified customer based upon their equity, current vehicle, credit score, applicable OEM incentives and more and delivers it via multiple communication channels, with ROI and performance for all campaigns tracked and delivered regularly to the dealer. 


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