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Costco Auto Program Exceeds 520,000 Vehicles Sold in 2017
2017 Holiday Sales Event with General Motors up 50 percent compared to 2016
SAN DIEGO, Feb. 20, 2018 – Affinity Auto Program, which manages Costco Auto Program, announced its 2017 calendar year results. More than 520,000 vehicles were sold through its program to Costco members – a more than 6 percent increase over 2016 in comparison to the total industry sales, which dropped 1.8 percent, according to Automotive News. Additionally, preliminary Holiday Sales Event data indicates the promotion with General Motors in the last quarter of 2017 was up 50 percent compared to 2016. Surpassing two company records in 2017 – the total unit sales for the program overall and total unit sales during the three-month Holiday Sales Event – Affinity Auto Program attributes its success to Costco member demand for quality vehicles at a great value and its dedication to providing a best-in-class car-buying experience for Costco members.
“Costco members are at the forefront of everything we do,” said Beth Chaponis, company representative. “From providing online resources that help Costco members make an informed buying decision to the experience at the dealership, and even after they drive their vehicle home, Costco Auto Program works with both members and participating dealerships to ensure an exceptional and transparent car-buying experience.”
The most popular segment during the Holiday Sales Event was crossovers, ahead of trucks by 7 percent, followed by cars, SUVs and vans. The models most purchased during the promotion rank as follows: Most Purchased Models |
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1. Silverado |
13.1% |
|
2. Sierra |
10.2% |
|
3. Equinox |
7.0% |
|
4. Traverse |
6.1% |
|
5. XT5 |
5.5% |
|
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