SAN CLEMENTE, Calif., Aug. 29, 2017 — DealerSocket, the leading provider of technology platforms for the automotive industry, announced today that Sejal Pietrzak has joined the company as its new President and Chief Executive Officer. Jonathan Ord, who is the company’s co-founder and has been its CEO for the past 16 years, will remain a strategic investor and active on the company’s board of directors. Pietrzak has extensive experience leading teams across multiple functions within a successful software company throughout the past 12 years at ACTIVE Network, the premier global marketplace for activities and an industry-leading provider of intelligence solutions, where she was most recently its Chief Administrative Officer.

“I am particularly excited to support Sejal and DealerSocket’s leadership as a continuing investor and board member,” said outgoing CEO and DealerSocket founder Jonathan Ord, who will remain active on the company’s Board of Directors and continues as a significant investor. “My interactions with Sejal have made it abundantly clear to me that she is the right CEO moving forward, as DealerSocket continues to scale and innovate,” Ord said. “She has the skills, experience, and passion to continue to grow the company and serve our customers for years to come.”

Pietrzak is committed to applying her deep knowledge of software and her significant leadership experience to DealerSocket, where she plans to continue growth, operational excellence, and maintain the company’s commitment to more than 11,000 dealership customers. “I am very excited to be joining DealerSocket,” she said. “Jonathan and the DealerSocket team have built a strong foundation and tremendous company culture that values people, customers, and technology.  I look forward to continuing DealerSocket’s solid growth trajectory with its industry leading software to empower our dealership customers.”

Before joining ACTIVE Network, Pietrzak held leadership positions at Wells Fargo & Co. and the U.S. Chamber of Commerce, and she was a strategy consultant at the Boston Consulting Group.  During her tenure at ACTIVE, Pietrzak worked across all aspects of the software company globally, leading high-functioning teams and driving deep understanding of and responsiveness to customers’ needs and experiences.

Pietrzak looks forward to continued growth at DealerSocket. “I begin my tenure with a company that is in a position of strength,” Pietrzak said. “By staying true to DealerSocket’s high standards and commitment to customer success, I’m confident we will continue to deliver significant value to our customers and win new opportunities in the market.”

About DealerSocket
DealerSocket is a leading automotive technology platform that helps dealerships in the United States, Canada and Australia improve profitability through a fully integrated suite of marketing, sales, service, customer experience, DMS, data mining, digital marketing, website, digital retailing, and inventory management solutions. Headquartered in San Clemente, California, DealerSocket employs more than 1,000 people and serves 11,000 dealerships and 300,000 active users in the United States, Canada and Australia. DealerSocket's advanced technology provides benchmarking data that paces the industry, and its insightful experts identify trends and develop strategic roadmaps that help dealers optimize processes and operate more profitably. Visit DealerSocket.com for more information.