Rumson, NJ – PCG Digital Marketing won a “Top Rated” SEO award in the second annual DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Convention and Expo.

Brian Pasch, CEO of PCG Digital Marketing said, “We are passionate about helping dealers face and overcome increasing competition on search engines, and a tactical SEO strategy will play a large role in their success. We are proud and honored to have been named a top SEO company.”

The DrivingSales Dealer Satisfaction Awards measure satisfaction with services provided by vendors by allowing dealers to rate and review their vendors online at DrivingSales.com. Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community, received awards.

“We are proud to present a DrivingSales Dealer Satisfaction ‘Top Rated’ SEO Award to PCG Digital Marketing said DrivingSales CEO and Founder Jared Hamilton. “This award is a reflection of the excellent results PCG Digital Marketing has generated for dealerships across the nation, and we are proud to recognize their accomplishment.”

Full award results are available online at www.DrivingSales.com/innovation. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at drivingsalestv.com.

About PCG Digital Marketing:

PCG Digital Marketing is a full service digital marketing agency that serves the Automotive Industry. PCG is nationally recognized as a leader in Automotive SEO and automotive digital marketing.

Brian Pasch, CEO and founder of PCG Digital Marketing is an active blogger, writer and speaker at automotive conferences, 20 Groups and digital marketing forums. PCG Digital Marketing is also the creator of the Automotive Website Awards which recognizes the best automotive websites platforms based on their search marketing effectiveness, the Digital Marketing Strategies Conference and Automotive Marketing Boot Camp.

http://www.pcgdigitalmarketing.com/

First fully interactive online university dedicated to updated, round-the-clock profit-building information; Official NADA University Partner

San Francisco, CA -- February 5, 2011 -- DrivingSales, the fastest-growing auto trade media property focused on actionable profit-building information, today announced the launch of DrivingSales University (DSU), a fully interactive online training platform with curriculum available 24/7 to subscribing dealership professionals. An official NADA University Partner, DrivingSales University is dedicated to uncovering the most pertinent profit-building information and delivering it – in real-time and/or on-demand – through multiple channels, from a team of top digital automotive experts.

"DrivingSales University gives dealerships access to a constantly updated curriculum that provides them with the information and tools they need to stay profitable and grow into the future," said Jared Hamilton, president and founder of DrivingSales, which owns and operates DSU.  "With the digital world changing at lightning speed, we believe we are filling a significant information gap for dealerships – and making learning both easy and engaging.  This is not yesterday's warmed over not-so-best practices, but tomorrow's smartest tactics to keep dealerships up with the times -- and running ahead of them."

According to Hamilton, the DrivingSales University interactive platform is specifically structured to enable dealerships to get the information they need in a digital marketplace that can demand a change in business or marketing practices overnight -- one in which Google's algorithms can shift with no warning, sending shockwaves through a marketing strategy, or a new app can rise up and change the way consumers receive content, demanding new dealership process.

The Three Pillars from Industry Experts

The subscription-based DSU is designed to help dealer principals and GMs develop digital strategies across every department, while also providing their staff with the "hand-to-hand" combat instruction and skills to execute it.  Curriculum pivots around the three key operational pillars of a dealership: 1. Marketing – how to increase walk in, phone and web traffic, 2. Process – how to handle and close that traffic, and 3. Structure – how to structure the dealership to scale, including hiring, testing, compensation, job responsibility, etc.

Over 150 DSU classes, in segments from two to fifteen minutes each (perfect for daily sales meetings), cover topics such as How to Leverage Facebook for ROI; How to Run an Effective Pay Per Click Campaign; How to Get a Web Page Organically Ranked; Dynamic Inventory Marketing Strategies; Managing Your Online Reputation; and Microsites and Blogs that Generate Leads, etc.

The DSU faculty consists of an evolving roundtable of digital market leaders and experts who have actually done it (and with results!), not just talked about it. Comprehensive testing and reporting is a critical component of the university, giving dealership leaders full accountability for team learning.  Ongoing access to course segments to train up new personnel, as well as to polish the skills of the more advanced practitioners, ensures continuous improvement.

"Our philosophy is to encourage the learning of the methodologies of all aspects of digital marketing across the dealership," continued Hamilton.  "Even if our dealership students plan to outsource, DSU will have armed them with the knowledgebase to be better able to choose and communicate with vendors on a level-playing field, and, most importantly, achieve solid ROI."

Powered by Lightspeed, DrivingSales University integrates with the collaborative information-sharing functionality of the DrivingSales.com social media network, as well as with its newly launched web TV channel, DSTV, providing users with opportunities to consume and interact with university content across channels.  The platform also provides for interactive Q&A and reporting functionality that helps dealerships detect information weaknesses and opportunities for skills improvement across departments.

About DrivingSales

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals.  DrivingSales' media network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices. 

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine. 

Media Contacts:

Melanie Webber, mWEBB Communications, (424) 603-4340, melanie@mwebbcom.com

Angela Jacobson, mWEBB Communications, (714) 454-8776, angela@mwebbcom.com

Dealer.com, the global leader in online marketing solutions for auto dealers, today announced the addition of a comprehensive social media package to its platform. With over 90% of car buyers shopping online and Americans spending 25% of their time online on social networking sites, the new “Social Relationship Manager” (SRM) meets the essential digital needs of dealers in this increasingly critical arena. The solution offers a unique three-prong approach to managing a dealership’s social presence – Listen, Talk, Connect – through seven current streamlined features.

“We’ve developed the industry’s most complete set of integrated tools to help dealers navigate the social media playing field and leverage it to their competitive advantage,” said Dean Evans, Chief Marketing Officer at Dealer.com. “SRM makes it easy for dealers to watch what people are saying and protect their online reputations, develop relevant content to post and ultimately build a greater dealer brand. That is what social media is about.”

The seven SRM features included at launch are Reputation Monitor, Dealer Ratings, Social Syndication, Content Suggestor, Facebook Social Applications, SmartBar and Social Analytics – all accessible through a single login and available as part of the Dealer.com website platform. The solution is designed with the flexibility to enable both dealers and any social media services agencies they choose to access and use it directly, although the tools and metrics will reside on the dealer’s platform.  

The SRM includes two “Listen” tools that help dealerships know what customers and potential customers are saying about their business – Reputation Monitor and Dealer Ratings. These features allow dealers to track conversations by collecting comments, reviews and ratings from a bevy of online sources, measure the impact and quantify their brands’ reputations. The tools include a snapshot feature for quick updates on whether the conversation is positive, negative or neutral, as well as tools for more in-depth analysis.  

 “Talk” tools include a Social Syndicator and Content Suggestor, which allow dealerships to more efficiently participate in online conversations and build a social media following. With a single login page, social media channels can be accessed and digital strategy managed simultaneously. Blog posts, content sharing, status updates and comments can be scheduled in advance or updated on different sites simultaneously, and the Content Suggestor offers relevant news feeds and industry updates from OEMs, major auto blogs and review sites that dealers may want to post themselves.

The Social Relationship Manager includes new ways for dealers to “Connect” with their followers and better manage their social relationships. A Facebook Social Application seamlessly integrates a dealer’s existing Facebook profile into the SRM platform, or creates new ones with applications for dealer inventory, vehicle videos and incentives. The SmartBar feature integrates social channels into one central website toolbar, so consumers stay on the dealer’s web page while experiencing its social media offerings. Finally, a Social Analytics Dashboard helps dealers to analyze what social media is doing for their business.

Dealer.com, the global leader in online marketing solutions for auto dealers, today announced the launch of an entirely new online web platform, a significant upgrade to its core website offering. The new functionality is the direct result of the company’s extensive investment in research and development, which more than doubled again last year. The overall impact of the new platform, which is fully integrated and accessible through a single login, will be to significantly enhance efficiency and reduce costs for website users.

“We’ve built another groundbreaking product, reflecting in part our deliberate strategy of focusing all our development resources in a single location under one cohesive, synchronized and highly effective team, which in my experience is unparalleled in this industry,” said Dean Evans, Chief Marketing Officer at Dealer.com. “The new backend of the platform is truly revolutionary, and we are the first company to meaningfully infuse analytics into a dealer’s daily routine, with unique dashboards for every module. We are moving well beyond generic data reporting to provide input directly into the decision-making process and help dealers run their businesses more strategically and profitably.”

The heart of the web platform is a new ControlCenter™, featuring a user interface that is more intuitive and easier to use. With the new ControlCenter, which is compatible with the Apple iPad, dealers can work faster and more efficiently. Users will be able to multi-task easily, and will enjoy full browser functionality even from advanced web apps. ControlCenter also now provides increased flexibility to support product innovation and to enhance the ability of advanced users to customize their solutions.

Another feature of the new platform is a powerful suite of analytics, including a welcome screen highlighting the latest readings and trends in three high-level performance metrics. Other dashboards feature a variety of new measurement and monitoring graphics to help dealers visualize their business better and make comparisons with their own past performance as well as industry benchmarks. The goal is to educate dealers and enable them to make more informed business decisions. 

With the new platform, Dealer.com’s SmartSites are getting even smarter, increasing flexibility and conversion capabilities. Potential car buyers enjoy a more targeted experience, including incentives integration, enhanced CarFlix™ videos, the ability to save searches and retrieve recently searched vehicles, and the automatic population of forms on the website. Dealers have more flexibility in page layout and tool configuration options, such as the ability to use different vehicle details pages depending on their marketing focus.  

Also now available with the platform is Dealer.com’s new SocialRelationship Manager™(SRM), the industry’s most comprehensive set of tools to help dealers manage their social relationships. The SRM solution makes it easy for dealers to monitor the online conversation, and aggregates and tracks the trends in reviews from all of the major ratings sites. It also empowers dealers to talk to consumers with a stream of suggested content, and through several new Facebook Social Apps, and provides cutting-edge analytics to enable dealers to track and fine-tune their social activity. 

Dealer.com’s Service Marketing Package is also integrated with the new platform, providing a powerful, comprehensive solution to help dealers drive growth in their service business by improving customer retention – and even regaining customers previously lost. The package includes an individualized “online garage” for each customer, “set-it-and-forget-it” functionality that delivers personalized emails regarding scheduled maintenance, vehicle recalls, and timely incentive offers, a monthly newsletter with a wealth of relevant content, and much more.

eCarList Receives a 'Top Rated' Award for Dealer Satisfaction in the Inventory Pricing Category

SAN FRANCISCO, CA -- February 5, 2011 -- eCarList (www.ecarlist.com) won a "Top Rated" Inventory Pricing award in the second annual DrivingSales Dealer Satisfaction Awards, presented at the 2011 NADA Convention and Expo.

"We are honored to receive this award from DrivingSales. Doing a good job for our dealership customers is our number one mission and this recognition, which comes directly from dealers, is truly an honor," said Len Critcher, CEO of eCarList. "Appropriately appraising and pricing inventory is critical to staying competitive and increasing turn rates – especially in an economy that continues to challenge.  We are proud that our unique TrueTarget technology has not only made it easy for dealerships to take ownership of their merchandising, but that it is also having a positive impact on their bottom line."

eCarList is one of the nation's fastest-growing automotive software companies, and its award-winning inventory management and online marketing solutions make it easy for dealerships to fully own and control the vehicle merchandising process through one unified platform. The company's TrueTarget Mobile product was named the Most Innovative Dealership Solution of 2010 in the DrivingSales Innovation Cup Awards.

The DrivingSales Dealer Satisfaction Awards measure satisfaction with services provided by vendors by allowing dealers to rate and review their vendors online at DrivingSales.com.  Only vendors who achieved top rankings in dealer satisfaction in each category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community, received awards.

"We are proud to present a DrivingSales Dealer Satisfaction 'Top Rated' Inventory Pricing Award to eCarList," said DrivingSales CEO and Founder Jared Hamilton. "This award is a reflection of the excellent results eCarList has generated for dealerships across the nation, and we are proud to recognize their accomplishment."

Full award results are available online at www.DrivingSales.com/dealersatisfactionaward. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at drivingsalestv.com.

About eCarList

Headquartered in Dallas, Texas, eCarList (www.ecarlist.com) provides a full suite of inventory management and online marketing tools for the retail automotive industry enabling dealers to appraise, price and merchandise vehicle inventory online in real-time. Services include inventory management, inventory distribution, vehicle appraisal and pricing tools, mobile software, dealership health reporting, dealer CRM, custom web design, and digital marketing solutions via a fully integrated software as a service platform. eCarList improves dealership productivity, inventory turn, sales, and profits for its clients by improving and simplifying the way in which inventory is managed, distributed, and viewed by consumers.  One of the fastest-growing companies in the industry, eCarList has award-winning products for each category in which it competes.  eCarList's revolutionary TrueTarget Mobile was recently named the Most Innovative Dealership Solution of 2010. For more information about eCarList, visit www.ecarlist.com.

About DrivingSales

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals.  DrivingSales' media network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group-style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts; and DrivingSales Dealership Innovation Guide, a free quarterly publication featuring case studies of the industry's most innovative dealerships, solutions and best practices. 

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine. 

Electronics major revenue/profit driver; regional differences impact top sellers; post-recession consumer balancing desire for style - need for economy

SAN FRANCISCO, Feb. 5, 2011 /PRNewswire/ -- A new Accessories Trend Report, released today at NADA 2011 by izmocars' AOA, reveals that accessories sales generated significant profits for dealerships across the country in 2010, driven by consumer interest in electronics add-ons, and a desire to balance style with economy. The report, which analyzed sales from a sampling of 140 dealerships all of whom increased accessory sales by nearly $500 per-vehicle-sold in 2010*, also revealed that top-selling accessories categories vary significantly by region.

"This report clearly indicates that dealership accessory sales and profits have evolved well beyond just floor mats," said izmocars CMO Mike Martinez.  "Even in last year's challenging economy, profit drivers such as factory exterior items (providing a touch of style at a manageable price), electronics, and old reliables like step bars and upholstery, sold extremely well at dealerships across the country. Given the results in this study, we believe that, with the right tools, U.S. auto dealership share of the accessories market could nearly double in the year ahead."

Auto accessories represent a $28 billion market, but one that, until recently, has remained elusive for franchised dealerships, whose share of the market dropped from 10.9% in 1999, to 5.3% in 2009.**  

The dealerships studied in the AOA Accessories Trend Report represent 13 brands, and 5 regions across 30 states.  They sold $20 million in accessories in 2010, with average gross margins of 45% and average net profit margins of 28%.

AOA Accessories Trend Report Highlights:

The Top Ten Accessories Categories of 2010

'Upholstery' was #1 overall in 2010 in terms of sheer retail sales dollars and dealer profits. However, in terms of volume of parts sold, it's clear that the 2010 consumer put a lot of emphasis on style and a little on utility - with a strong preference for add-ons with wallet-friendly price points (that drive big dealer profit numbers through sheer volume and ease-of-sale). Technology is also a powerful chapter in the 2010 accessories story, with electronics, particularly remote entry systems, performing especially well.

Top Five Accessories Categories by Region

Accessory sales vary significantly by region, with climate apparently having a big impact. 'Electronics' is the dominant volume leader in both the Mid-Atlantic and Northeast, while ranking #2 in the Midwest. A closer look at the Electronics category reveals why:  Electronics' top-sellers are almost exclusively iterations of remote starters, attractive to consumers living in cold climates.  'Window Tint' ranks #1 in the sunny South, and 'Step Bars' rank in the top five everywhere except the South.  Overall, 'Factory Exterior' is a consistent big seller (ranking #1 or #2) across all regions, while 'Body Side Moldings' spread the wealth everywhere except the Mid-Atlantic.

America's Best-Dressed Models (and Makes)

Among the dealers studied, Toyota and Honda represented the top two brands for both overall accessories revenue and profits-per-sale, with import siblings Lexus and Scion also making a strong showing, and Ford rounding out the top five. And when analyzing the most-accessorized model within these top brands (in terms of overall accessories sales), the results are surprising to industry insiders as the top five models are dominated not by trucks, but cars.

To read a copy of the detailed AOA "2010 Accessories Trend Report," go to www.izmocars.com. To speak to an expert on this dealership market, contact Melanie@mwebbcom.com.

*All dealerships in the report sampling utilized AddOnAuto from izmocars. www.izmocars.com/solutions/aoa

**SEMA Annual Market Report, 2010

About izmocars

izmocars is a leading provider of Automotive Business Solutions including: Website and Online Marketing Solutions, Enterprise-level Automotive CRM, iConsult - Sales Performance Coaching and AddOnAuto - an In-Store Accessories Sales Solution.

izmocars is also the world's leader in Interactive Media Content for the automotive industry. Founded in 2002, izmocars services some of the most successful eDealers in the country. izmocars is based in San Francisco, with offices in Long Beach, CA, Chattanooga, TN, Philadelphia, PA, and Brussels in Europe.

2011 NADA Convention & Expo

CLIFTON PARK, N.Y., February 4, 2011 – Auto/Mate Dealership Systems (www.automate.com) announced today that it has successfully developed all Toyota interfaces available to connect its Automotive Management Productivity Suite (AMPS) with Toyota’s dealer communication system, Dealer Daily. Auto/Mate completed the interfaces after 12 months of participation in a pilot project to create open standards for communications between Toyota dealerships and Toyota Motor Sales, USA, Inc.(TMS).

The AMPS interfaces will connect its various modules with TMS via a web-based portal, allowing for electronic transmission of items such as warranty claims, parts orders/returns and new vehicle delivery information. This instant and seamless delivery of business critical information will save dealers valuable administrative time.

“My dealerships have been using the pilot interfaces for the past six months and have found the integrations to be quite user friendly, seamless and very efficient for my people,” says Warren Price, owner of Price Automotive Group. “Toyota dealers will be overjoyed that they now have alternative DMS vendors to consider.”

The technology developed by Toyota is based on standards set by the Standards for Technology in Automotive Retail (STAR), an organization that promotes the use of non-proprietary technology. STAR’s mission is to fulfill the business information needs of dealers and manufacturers while reducing the time and effort required to support related activities.

Auto/Mate developed the following interfaces that adhere closely to STAR standards and create seamless communications between AMPS and TMS:

• Parts Order / Return / Inventory / Shipper / Master

• Repair Order

• Vehicle Inventory Adjustment - Inbound / Out Bound

• Warranty Payment “upload”

• Op Code / Labor Time Guides

• Retail Delivery Report

• Credit Contract

• Financial Statement

AMPS is an easy-to-use comprehensive dealership management system with more than 20 integrated modules to help dealers manage their business. It supports an unlimited number of users, workstations and printers, and can be implemented in any size dealership. For more information visit www.automate.com or visit booth # 3528N at the 2011 NADA Exposition and Convention, February 5 – 7, in San Francisco.

About Auto/Mate

Auto/Mate is a leading dealer management system provider that offers its AMPS system to franchised dealerships. The company has received top satisfaction rankings from customers in NADA’s 2009 Dealership Management System survey and boasts more than 300 years of collective automotive experience among its key executives and employees—the foundation of its “designed by car people for car people” slogan. For more information, visit www.automate.com

Media Contact:

Sara Callahan

Carter West Public Relations

949-742-0477

Scallahan@carterwestpr.com

Second Annual Awards Announced at NADA 2011; Winners Received Highest Vendor Ratings in 12+ Categories

The DrivingSales Dealer Satisfaction Awards measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com. DrivingSales verifies each review to ensure a dealership employee submitted it.  The validated reviews are published at www.drivingsales.com for dealers to use in their decision-making.

Vendors who achieved the highest dealer satisfaction rankings received "Highest Rated" or "Top Rated" awards. The awards were presented at a special ceremony at the 2011 NADA Convention and Expo in San Francisco.  

"We would like to congratulate today's award winners. They have achieved what we consider to be the highest possible accolade: the satisfaction of their dealer customers," said DrivingSales CEO and Founder Jared Hamilton. "The DrivingSales Dealer Satisfaction Awards are simply a reflection of the excellent results these solution-providers have generated for dealers across the nation, and we are proud to recognize their accomplishments."

"Over five thousand individual reviews have been submitted to DrivingSales.com, providing valuable information and feedback for vendors and dealers alike," continued Hamilton.  "Information that enables auto dealers to make smart vendor decisions for their businesses based on the objective rankings of their peers - and vendors to continuously improve their products - will be ever-more critical as car sales begin to recover in 2011.  We are pleased to continue to help inspire innovation and improvement with Vendor Ratings' uniquely objective and broad-based information-sharing platform and our annual Dealer Satisfaction Awards."

Full award results are available online at www.DrivingSales.com/dealersatisfactionaward. Full broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony is available at www.drivingsalestv.com.

DrivingSales Dealer Satisfaction Award winners will be showcased in the Q1 2011 issue of DrivingSales Dealership Innovation Guide which, in addition to being distributed at the NADA Convention and Expo, is delivered to every new car dealership nationwide, as well as to the top 100 used car dealerships.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings is the industry's only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons – searchable by category, company or rating – and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product. Only dealership employees may post reviews or participate in the Vendor Ratings surveys.  All contributors are verified to ensure that they are actual dealership employees.

Awards Methodology

Vendors are scored based on a weighted bayesian algorithm, a standard mathematical calculation that looks at the number of stars the reviewer gave as well as the statistically valid sample size needed, relative to the competitive set, to create a ranking based on the statistical accuracy of the results. Final vendor scores were compared exclusively within each specific category. The top three scores were awarded Dealer Satisfaction Awards. All dealers and dealership managers are encouraged to participate in the ratings by visiting www.DrivingSales.com/ratings.

About DrivingSales

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information to auto retailers and industry professionals.  DrivingSales' media network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network where thousands of dealership professionals collaborate and share best practices in a 20-group style setting; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices. 

DrivingSales encourages innovation and excellence in the industry with its annual Dealer Satisfaction and Innovation Cup Awards, whose winners are determined solely by the dealer community. Founded by Jared Hamilton, a third generation car dealer, DrivingSales was named one of ten social media gambits for 2009 by Automotive News and one of the Top 10 Companies to Watch by Auto Success Magazine. 

HOUSTON – Feb. 3, 2011 – Callbright, the leader in total call management solutions for businesses in the U.S. and Canada, announces the launch of the company’s newly redesigned website: http://www.callbright.com.

“Callbright has consistently been the leader in developing the most advanced call management technologies for businesses, all of which are backed by high levels of training and support,” said Jim Wright, vice president of Sales, Callbright. “Our redesigned website helps us improve the customer support we provide and better showcases our capabilities in developing the communication management and advertising tracking solutions that help businesses make the most of their marketing investments and customer relationships.”

Features of the new Callbright website include:

• Redesigned, more intuitive navigation that enables site visitors to browse products by need or by industry so that they can more easily and effectively learn about the Callbright solutions that are right for their business.
• Updated contact forms and increased use of Callbright’s “Clickable Numbers” technology across the site to help customers more quickly and easily connect with the Callbright sales, support, and training teams.
• Improved look-and-feel that provides a more pleasant and efficient user experience for all who visit the site.

The redesigned website also features an updated brand image and new logo for Callbright.

The launch of the redesigned website and the public debut of the updated Callbright brand image coincide with the 2011 National Automobile Dealers Convention at the Moscone Center in San Francisco, Feb. 5-7. Visit Callbright in booth #100S.

About Callbright
Callbright provides complete, real-time telephone communication management via Web-based tools to help businesses optimize marketing investments and enhance customer relationships. Callbright clients can track advertising effectiveness through telephone responses, record and monitor inbound calls, track outbound calls, and send broadcast messages. Additionally, training features provided through Callbright help establish accountability and improve the performance of personnel, leading to increased profitability. (www.callbright.com)