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Infinite Prospects, Inc. (Adam Ross)

Infinite Prospects, Inc. (Adam Ross)

Exclusive Blog Posts

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

Audi Clearwater Among Top 86 U.S. Audi Dealers, Earns Coveted Magna Society Status

The Crown Automotive Group dealer was 1 of only 86 U.S. Audi dealers to qualify for the prestigious 2016 Magna Society Award. Audi Clearwater was evaluated…

How to Draw in Traffic With Video Marketing

How to Draw in Traffic With Video Marketing

After quickly rising to the top of the charts, YouTube has become one of the the most popular of any website online. It makes sense for any marketer to use…

5 Tips on Delegating Tasks to Underperforming Employees

5 Tips on Delegating Tasks to Underperforming Employees

No matter how carefully you hire or how well you manage your human resources, some employees simply don’t perform to the level you want them to. They…

Most Valuable Insight Finalist - Doug Van Sach

Most Valuable Insight Finalist - Doug Van Sach

Prioritize Your Prospects: Uncover Clues to Predict Who Will Buy Next Each year, the average customer test drives fewer vehicles. Given the fewer opport…

What to Expect as Driverless Cars Go Mainstream

What to Expect as Driverless Cars Go Mainstream

While the era of driverless vehicles is rapidly approaching, there is still a great deal of confusion and speculation regarding the full impact and the…

The Masters Champions of Automotive Internet Sales

Who Would You Nominate for a "Green Jacket?"

As the best golfers in the world compete for the Green Jacket at Augusta, I can't help but think of the largest similarity that Major tournament golf champions have with the champions of the Automotive Internet Sales world - Consistent Excellence.

Great golfers lead The Masters for a day or two and often fade. Only the best of the best are still in contention late on Sunday. These are the professionals that have paid their dues - made mistakes and learned from them, pushed themselves, sacrificed, maintained focus in the face of adversity and persevered.

The most successful BDC Directors and Automotive Internet Salespeople did not get that way overnight. They fight for respect, advertising budget and credit for sales in an industry that's looked down upon the BDC or Internet Sales Department as "those guys in the back that play on computers", compared the salespeople who work the floor exclusively. They share best practices on websites like AutomotiveDigitalMarketing.comDrivingSales.comDealerRefresh.comdealerElite.net and others. They attend conferences like Digital DealerInternet Battle PlanNADAJD Power Roundtable, and DrivingSales Executive Summit - sometimes at their own expense and at their management's protest, but they press on. Most don't last very long and are soon seeking greener pastures, as the dealership maybe didn't live up to their commitment of ad budget - or personnel - or focus of the dealership toward technology - or pay plan originally agreed upon.

The leaders who can achieve longevity through turnover, tumultuous times, new technologies, and old-school mentality resistance, while producing consistent and steady, measurable growth for themselves and their department are truly the Champions of the Automotive Internet Sales world. Here's wishing there were a Green Jacket for them - and, not to get political, but women would be included in this club... Who would you nominate for the Green Jacket?

Adam Ross is the Managing Director of Infinite Prospects, Inc. Adam is a seasoned veteran of the car sales industry who has over 11 years of Automotive Internet Sales experience on both the dealer and vendor side, and continues to learn all he can about maximizing sales through technology for car dealerships. With hands on experience from the sales desk to management and high-level executive communication, Adam has thousands of connections in the automotive industry. From solutions providers, to lead generation websites, to implementing best practices for following up with prospects and closing appointments that lead to sales, Adam is the person you want to lead you through the technology landscape. He'll help you select the best sales technology for your car dealership, get your team running at top efficiency using the tools necessary for success, and maximize the capabilities of the solutions you already have in place.

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