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by Adam Ross, Managing Director at Infinite Prospects - Online Solutions for Car Dealerships
There are almost ONE BILLION registered Facebook users as of 7/22/12. You know that you need to have a presence, so you set up a fan page - but what should you be posting?
Keep in mind that the ultimate goal is to show up consistently in peoples’ News Feeds. That's how the "Rule of 7" in branding can take effect, and the fan can get a feel for the personality of the dealership. Studies are showing that visits by fans to Facebook business fan pages and their custom tabs is declining. However, once someone “Likes” the Fan Page, they then have the potential to see every post of yours in their News Feed without ever visiting the page again. Do not post every car you get into stock to people's news feeds or they will either block your posts from appearing in their feeds, or just un-like your page entirely - you just lost them.
Adam Ross is the Managing Director of Infinite Prospects, Inc. Adam is a seasoned veteran of the car sales industry who has over 12 years of Automotive Internet Sales experience on both the dealer and vendor side, and educates car dealerships on maximizing sales and fostering relationships through technology. With hands on experience from the sales desk to management and high-level executive communication, Adam has thousands of connections in the automotive industry. From solutions providers, to lead generation websites, to implementing best practices for following up with prospects and closing appointments that lead to sales, Adam is the person you want to lead you through the technology landscape. He'll help you select the best sales technology for your car dealership, get your team running at top efficiency using the tools necessary for success, and maximize the capabilities of the solutions you already have in place. Contact Infinite Prospects at (201) 448-7253 to speak with Adam.