1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
Did you watch Car Lot Rescue on Spike TV last night? I did - it was both entertaining and inspiring!
As one who trains Internet Sales Departments in auto dealerships, it reinforced to me that without a well-trained, motivated sales team who have a positive attitude, it doesn't matter how much money a car dealership spends on advertising or how good their business development center is at bringing prospects through the door. The customer experience when they arrive will be lacking. Lack of product knowledge, combined with a lack of sales training from management, seasoned veterans and experienced trainers leads to inferior results and people turning over.
By the way - Claude, the Sales Manager, who Tom ripped into for not training his salespeople, was actually my GSM at the first dealership I worked at, 13 years ago. We had an EXTENSIVE new hire sales training program at the time, in which Claude participated, but ownership had been instrumental in ensuring that it happened.
It wasn't so long ago that salespeople couldn't work with a customer by themselves for at least 4 weeks - until they PROVED they could be a professional, but that practice is now long gone. For those who weren't around the business then or forgot, here's how it worked: