Companies without a traditional brick and mortar presence have to be extremely cautious about their online reputations.
Consumers are looking for ways to separate the positives and negatives out there from the many choices in front of them. For companies whose business operates primarily online, a good internet reputation is everything – and an online reputation management firm is the best way to ensure your company’s good name stays good on the internet.
If your business has been targeted and is suffering from negative reviews or unkind social media posts, here are a few tips from the online reputation management playbook that may help deal with it:
This might be the most difficult part. When someone hurts your business, he or she is hurting you. Keep in mind that it never looks good for a business to argue with a patron, and it might make the situation worse.
Maybe it was an off-circumstance and the reviewer's claim is valid. Own up to it, offer an apology, and (if non-confrontational) provide a brief explanation. Make sure to stay positive. Offer free or discounted work to try and win back the customer.
Fix what you can immediately with the first two options, and then contact an online reputation management firm that has experience handling bad online business reviews. Such a company will ensure that your online business isn’t hurt by angry patrons and negative reviews.
Trust comes at a premium, and online businesses have to work hard to build consumer trust because they can’t always see those customers face to face. Don’t let the future of your company hinge on what's available in the first search engine results. Protect your business, your livelihood and your employees by retaining the services of a reputation management company, such as InternetReputation.com.