Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
InternetReputation.com

InternetReputation.com

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

How Negative Reviews Can Damage Online Business

Companies without a traditional brick and mortar presence have to be extremely cautious about their online reputations.

8987bb4eafb6f34fa100ef0928191c3f.jpg?t=1Consumers are looking for ways to separate the positives and negatives out there from the many choices in front of them. For companies whose business operates primarily online, a good internet reputation is everything – and an online reputation management firm is the best way to ensure your company’s good name stays good on the internet.

How to Handle Negative Reviews of Your Online Business

If your business has been targeted and is suffering from negative reviews or unkind social media posts, here are a few tips from the online reputation management playbook that may help deal with it:

 

Don't argue

This might be the most difficult part. When someone hurts your business, he or she is hurting you. Keep in mind that it never looks good for a business to argue with a patron, and it might make the situation worse.

 
 
Don't deny it
 

Maybe it was an off-circumstance and the reviewer's claim is valid. Own up to it, offer an apology, and (if non-confrontational) provide a brief explanation. Make sure to stay positive. Offer free or discounted work to try and win back the customer.

 
 
Don't ignore it
 

Fix what you can immediately with the first two options, and then contact an online reputation management firm that has experience handling bad online business reviews. Such a company will ensure that your online business isn’t hurt by angry patrons and negative reviews.

Trust comes at a premium, and online businesses have to work hard to build consumer trust because they can’t always see those customers face to face. Don’t let the future of your company hinge on what's available in the first search engine results. Protect your business, your livelihood and your employees by retaining the services of a reputation management company, such as InternetReputation.com.

 Unlock all of the community & features  Join Now