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Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Three Degrees That Will Help You Run a Better Car Dealership

If you’re building a car dealership business, you probably already know that you don’t need to study for a college degree to be successful. Many successful car dealerships have been started by people who didn’t have a college degree, but regardless of this, went on to become big success stories. After all, in this type of industry, it’s all about marketing your brand well and becoming a trusted source of information, products, and services. However, that isn’t to say that a college degree can’t help you to achieve your business goals. We’ve listed some of the best degree program options to choose from if you’re looking to study something that will help you run a more successful car dealership business.

#1. Accounting

Running a business is full of maths and numbers, so studying for an online masters in accounting could be the perfect option for you. With an accounting degree, you’ll be better able to crunch the numbers when it comes to your business; for business owners who are just starting out, this can be an excellent skill to have since it means that they will be able to save money on hiring a professional accountant by taking on the work themselves instead. And, the best thing is that thanks to online MACC programs, you can easily fit your college degree study around building and running your business.

#2. Marketing

To run a successful car dealership business, marketing your brand, products and services successfullyare important. Therefore, studying for a degree in marketing could be the perfect option for anybody who is wanting to build a successful business selling vehicles. With a marketing degree, you will have a better understanding of everything that you need to do to truly engage and connect with your target audience and build up your brand to be a trusted name in the car dealership industry. Along with this, studying for a degree in marketing will give you many opportunities to meet and network with various people in the industry who will be able to offer help and support when it comes to achieving business success.

#3. Business Studies

If you have little experience or knowledge of business but have your heart set on starting your own car dealership, a degree in business studies could be the perfect option when it comes to introducing yourself to the world of entrepreneurship. With a degree in business studies, you will learn the basics and more of running your business, providing you with all the information that you need to get started and avoid making the many mistakes that tend to be the downfall of inexperienced entrepreneurs. Just like with studying for a degree in marketing or accountancy, taking a business studies program will also give you some great chances to make connections and network with people who can offer you a lot.

Although there’s no need to study for a college degree to become a successful car dealership owner, these degree programs can certainly help to improve your knowledge and experience.

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