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Exclusive Blog Posts

Being a Relevant Service Department

Being a Relevant Service Department

The latest news out of the auto industry is that Amazon, everyone’s favorite online retailer, is investing $700 million into the electric truck a…

automotiveMastermind Talks Predictive Analytics

automotiveMastermind Talks Predictive Analytics

We conducted a lot of interviews with thought leaders at NADA 2019, and we will be posting them in the community for the next few weeks.   I…

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

[WEBINAR] Your GamePlan to Triple Your BDC Close Rate Without Breaking the Bank

Matt Weinberg, SVP of Consumer Experience at Drive Motors, presented our latest webinar.  He discusses the evolution of the Internet lead and shows …

Advances in Inventory Management

Advances in Inventory Management

 We collected a ton of interviews at NADA, and throughout the coming weeks we'll be releasing them.  John Hensman, General Manager at Hom…

3 Steps to a Better Hiring Process

3 Steps to a Better Hiring Process

Somewhere out there is the perfect candidate for your job opening, but finding that person can be a challenge. How much thought and time do you put into yo…

Three Degrees That Will Help You Run a Better Car Dealership

If you’re building a car dealership business, you probably already know that you don’t need to study for a college degree to be successful. Many successful car dealerships have been started by people who didn’t have a college degree, but regardless of this, went on to become big success stories. After all, in this type of industry, it’s all about marketing your brand well and becoming a trusted source of information, products, and services. However, that isn’t to say that a college degree can’t help you to achieve your business goals. We’ve listed some of the best degree program options to choose from if you’re looking to study something that will help you run a more successful car dealership business.

#1. Accounting

Running a business is full of maths and numbers, so studying for an online masters in accounting could be the perfect option for you. With an accounting degree, you’ll be better able to crunch the numbers when it comes to your business; for business owners who are just starting out, this can be an excellent skill to have since it means that they will be able to save money on hiring a professional accountant by taking on the work themselves instead. And, the best thing is that thanks to online MACC programs, you can easily fit your college degree study around building and running your business.

#2. Marketing

To run a successful car dealership business, marketing your brand, products and services successfullyare important. Therefore, studying for a degree in marketing could be the perfect option for anybody who is wanting to build a successful business selling vehicles. With a marketing degree, you will have a better understanding of everything that you need to do to truly engage and connect with your target audience and build up your brand to be a trusted name in the car dealership industry. Along with this, studying for a degree in marketing will give you many opportunities to meet and network with various people in the industry who will be able to offer help and support when it comes to achieving business success.

#3. Business Studies

If you have little experience or knowledge of business but have your heart set on starting your own car dealership, a degree in business studies could be the perfect option when it comes to introducing yourself to the world of entrepreneurship. With a degree in business studies, you will learn the basics and more of running your business, providing you with all the information that you need to get started and avoid making the many mistakes that tend to be the downfall of inexperienced entrepreneurs. Just like with studying for a degree in marketing or accountancy, taking a business studies program will also give you some great chances to make connections and network with people who can offer you a lot.

Although there’s no need to study for a college degree to become a successful car dealership owner, these degree programs can certainly help to improve your knowledge and experience.

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