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Jared Hamilton
From: Jared Hamilton
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Three Tips for Hiring the Right Dealership Salesperson

When it comes to hiring salespeople for your dealership, finding the right people can be difficult.  If you have been in business for a long time, you know all too well how hard it is to find good salespeople.  When you find them, it can be an even bigger challenge keeping them around.  Luckily, today we will learn a few tips that will help you find the right salesperson to work for you.

Hire Someone with A Higher Degree

While most dealership sales positions do not require higher degrees, it might be wise to add a member to your team that has an MBA.  Hiring someone with an advanced degree will give you an employee that can be placed in a leadership role quickly.  He or she will have the experience you need and can help train others.  Someone with that degree has been taught witha masters in business administration programand will have the skills needed to improve your dealership’s overall sales. It can also help you build a team of salespeople that you can be proud of. While hiring someone that has completed an online MBA will cost you more, their salary will be well worth it.

The Right Salesperson Might Be Right Under Your Nose

When looking for the right salesperson, start by looking at the people who already work for you.  Look at each non-salesperson employee and evaluate them.  You may be surprised to find that some of them would make the perfect salesperson.  If so, you can start them on a trial basis to see if they are actually right for the job.  This is a great way to fill the position of a salesperson and it will save you loads of money and time.  By not having to advertise the position or interview loads of potential employees, you can focus on more important things.  To learn more about how to hire from within the company, please check out this website.

Offer Higher Commissions Than Your Competition

Sure, it may be tempting to keep your commission level as low as possible.  But, that might be hurting your dealership and even cost you money.  When a salesperson is not motivated by the commission they are receiving, they won’t be giving you 100% of their effort.  To boost morale and get those vehicles moving off your lot, why not offer higher commissions?  If possible, learn how much your competition is paying and set your commission level just above that.  This will help you attract better salespeople and your bottom line will start to see a boost. For more info on how incentives work, please check out this helpful website.

These three simple tips will help you find the right salespeople for your dealership.  This will make the hiring process go much smoother and take loads of stress off of you.  Remember that being a little more generous with commissions and hiring at least one salesperson with an MBA will help you build a team that you can be proud of.

Great points, Jack!  I would also add that offering a solid training program, flexible schedules, and benefits like paid time off are big attractions especially to someone who values these things... which I believe is a large number of employees today. Millennials definitely value these things, probably even more than super high income potential!

Good and eve great salespeople leave companies because they get forgotten... all the attention is given to the under performers and managers and companies forget to challenge and push the good/great salespeople to reach their potential.

I think it's like Jim Rohn use to preach.. the 80/20 rule.. 80% of your production comes from 20% of your staff. The 80% who produces only 20% shouldn't get one on one time, they should get group time.. while the 20% producing 80% of the results deserve and should get one on one time. But it's almost always the other way around! 

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