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From: Jared Hamilton
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Jade Makana

Jade Makana Social Media Maven

Exclusive Blog Posts

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

Lenders must lend or drivers won't drive

Lenders must lend or drivers won't drive

In my opinion, sub prime customers are being considered more risky by the lenders that once targeted them. Even traditional co-signers are proving not to b…

4 Reasons to Improve CRM Utilization in 2017

4 Reasons to Improve CRM Utilization in 2017

Yes, dealers are creating a tremendous amount of data. The problem is, most of it is junk. Data is like this 1958 Tops Baseball Card complete set. You have…

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Your Car Repair Shop Should Appeal To Parents Whether It is At a Dealership or Privately Owned

Running an auto repair means that you have to take care of all kinds of details including scheduling, discipline, and customer service. Giving a customer t…

Automotive Mouth-Off: Top 15 Quotes from Conference Season

By Volker Jaeckel, Cobalt/ADP Digital Marketing Ambassador and Jade Makana, Cobalt/ADP Digital Marketing Social Media Maven

1) “What we upload about ourselves is our digital footprint. What other people upload about us is our digital shadow. What do you want your digital legacy to be? ” Erik Qualman, Digital Dealer 2011 Keynote Speaker and Founder of Socialnomics

2) “The first time that Tier I, Tier II and Tier III joined forces in their marketing message and broke through the noise; that is why Chevy and dealers were so successful with the Cruze launch,” John Holt, Driving Sales Executive Summit 2011 Special Panelist and CEO of ADP Digital Marketing/Cobalt.

3) “Twitter is like my Speedos I wear….if you don’t like it, don’t look at it,” Dennis Galbraith, Driving Sales Executive Summit 2011 Breakout Speaker and Owner of Revenue Guru.

4) “Buying a car should be fun.” Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt

5) “Why are you still buying outdoor media today….everybody is on the phone and texting during driving.  They don’t look at your signs…they do not even look at the road!” Gary Vaynerchuck, Driving Sales Executive Summit  2011 Keynote Speaker and Co-Founder of VaynerMedia

6) “There are just 3 things a CEO wants to know from you: Did we make money? How much money could we save? Are our customers happy?”  Jason Falls, Driving Sales Executive Summit 2011 Keynote Speaker CEO, Exploring Social Media & Social Media Explorer LLC

7) “Clear relationships between Tier 1, Tier 2 and Tier 3 are essential.” Matt Murray, Director of Digital Marketing at Dealer.com

8) “Successful companies know how to give customers a Beyond the Moment experience.” Jim Carrillo, Digital Dealer 2011 Speaker and Customer Loyalty Manager at Zappos

9) “Social media has taken over pornography as the most popular online activity.” Erik Qualman

10) “When researching a vehicle, prospects look at the top three resources:  independent sites, search engines, and dealer websites. You have no control over independent sites.  You have limited control over search engines. You have complete control over your dealer websites.” Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt

11) It’s not a sin to be on Facebook.”-The Pope (via Erik Qualman)

12) “The magic pill in social media is hard work.” Erik Qualman, Founder of Socialnomics

13) “Dealerships must execute Marketing and not wait for technology to do the job. Marketing is a verb – not a noun,” Jared Hamilton, Driving Sales Executive Summit 2011 Keynote Speaker and Founder of DrivingSales.co

14)“What happens in Vegas…never happened.”-Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt (and Known Sin City Lothario)

15) YOU CHOOSE! Help us complete our list by posting your favorite conference quote in the comments below!

Lindsey Auguste
"I don't use social media because it's cool. At the end of the day, social media sells sh!t." - Gary Vaynerchuk, DrivingSales Executive Summit 2011 Keynote Speaker
Grant Gooley
"Customers want to have a relationship with SOMEONE in this cruel, cruel world" - Dennis Galbraith, Driving Sales Executive Summit 2011 Breakout Session 4.
Lindsey Auguste
"I'm the mayor of 137 Wendy's" Jason Falls, DrivingSales Executive Summit 2011 Keynote :)
Jim Bell
Social media talk by Bryan Armstrong..."Twitter-'I need to pee. Facebook- I Peed , Foursquare- I'm checking in. This is where I peed. , Youtube- Hey, look at this! Linkedin - I'm good at this. Google+ - Let's circle up and pee."
Luke Stoker
"This sh*t is complicated" Matt Watson Vinsolutions DAB Meeting

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