Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jade Makana

Jade Makana Social Media Maven

Exclusive Blog Posts

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Keeping Up with the Joneses in Quick Lube

Keeping Up with the Joneses in Quick Lube

More than half of all sales customers will abandon your dealership’s service department in the first year. It’s a widely varying statistic &nda…

It Has Never Been Easier To Be Average

It Has Never Been Easier To Be Average

It has never been easier to be average. This post was written by Jay Acunzo, who will be speaking at the upcoming DrivingSales Executive Summit in Octob…

Automotive Mouth-Off: Top 15 Quotes from Conference Season

By Volker Jaeckel, Cobalt/ADP Digital Marketing Ambassador and Jade Makana, Cobalt/ADP Digital Marketing Social Media Maven

1) “What we upload about ourselves is our digital footprint. What other people upload about us is our digital shadow. What do you want your digital legacy to be? ” Erik Qualman, Digital Dealer 2011 Keynote Speaker and Founder of Socialnomics

2) “The first time that Tier I, Tier II and Tier III joined forces in their marketing message and broke through the noise; that is why Chevy and dealers were so successful with the Cruze launch,” John Holt, Driving Sales Executive Summit 2011 Special Panelist and CEO of ADP Digital Marketing/Cobalt.

3) “Twitter is like my Speedos I wear….if you don’t like it, don’t look at it,” Dennis Galbraith, Driving Sales Executive Summit 2011 Breakout Speaker and Owner of Revenue Guru.

4) “Buying a car should be fun.” Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt

5) “Why are you still buying outdoor media today….everybody is on the phone and texting during driving.  They don’t look at your signs…they do not even look at the road!” Gary Vaynerchuck, Driving Sales Executive Summit  2011 Keynote Speaker and Co-Founder of VaynerMedia

6) “There are just 3 things a CEO wants to know from you: Did we make money? How much money could we save? Are our customers happy?”  Jason Falls, Driving Sales Executive Summit 2011 Keynote Speaker CEO, Exploring Social Media & Social Media Explorer LLC

7) “Clear relationships between Tier 1, Tier 2 and Tier 3 are essential.” Matt Murray, Director of Digital Marketing at Dealer.com

8) “Successful companies know how to give customers a Beyond the Moment experience.” Jim Carrillo, Digital Dealer 2011 Speaker and Customer Loyalty Manager at Zappos

9) “Social media has taken over pornography as the most popular online activity.” Erik Qualman

10) “When researching a vehicle, prospects look at the top three resources:  independent sites, search engines, and dealer websites. You have no control over independent sites.  You have limited control over search engines. You have complete control over your dealer websites.” Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt

11) It’s not a sin to be on Facebook.”-The Pope (via Erik Qualman)

12) “The magic pill in social media is hard work.” Erik Qualman, Founder of Socialnomics

13) “Dealerships must execute Marketing and not wait for technology to do the job. Marketing is a verb – not a noun,” Jared Hamilton, Driving Sales Executive Summit 2011 Keynote Speaker and Founder of DrivingSales.co

14)“What happens in Vegas…never happened.”-Rich Rikess, Performance Improvement Consultant for ADP Digital Marketing/Cobalt (and Known Sin City Lothario)

15) YOU CHOOSE! Help us complete our list by posting your favorite conference quote in the comments below!

Lindsey Auguste
"I don't use social media because it's cool. At the end of the day, social media sells sh!t." - Gary Vaynerchuk, DrivingSales Executive Summit 2011 Keynote Speaker
Grant Gooley
"Customers want to have a relationship with SOMEONE in this cruel, cruel world" - Dennis Galbraith, Driving Sales Executive Summit 2011 Breakout Session 4.
Lindsey Auguste
"I'm the mayor of 137 Wendy's" Jason Falls, DrivingSales Executive Summit 2011 Keynote :)
Jim Bell
Social media talk by Bryan Armstrong..."Twitter-'I need to pee. Facebook- I Peed , Foursquare- I'm checking in. This is where I peed. , Youtube- Hey, look at this! Linkedin - I'm good at this. Google+ - Let's circle up and pee."
Luke Stoker
"This sh*t is complicated" Matt Watson Vinsolutions DAB Meeting

 Unlock all of the community & features  Join Now