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Jake McCracken

Jake McCracken Digital Marketing Director

Jake McCracken Blog Posts

Are You Managing a Process, or an Experience?

Are You Managing a Process, or an Experience?

In my time as a manager in the automotive field, I have lived by the mantra “protect the process.” This advice has worked well, and I still very much…

Make Your Trip to DSES Even More Valuable

Make Your Trip to DSES Even More Valuable

We are just a week away from this years Driving Sales Executive Summit in Las Vegas at the Bellagio on October 12-14th, 2014. This conference is widely …

10 Ideas Between Success or Failure in Your Career

10 Ideas Between Success or Failure in Your Career

This is not a post intended to be a "ground breaking" best practice or the latest great technology that you should adapt in your store. This post is direc…

Start 2014 Today

Start 2014 Today

It is the day after Thanksgiving.  "Black Friday" for those of you who take advantage of the sales that the retail stores are offering, or t…

4 Steps To Improve Your Reputation

4 Steps To Improve Your Reputation

It has been clearly stated that the best way to great reputation management is to truly offer great customer service and a great experience. I couldn't…

Hurry, It's the First Day of the Month.

Hurry, It's the First Day of the Month.

Having been in this wonderful business we all know as the "Car Biz", for a around 11 years, I can truly say I am blessed to have found my calling…

Earn Respect

Earn Respect

Each and every day of our lives we all wake up with different ideas of what the day ahead holds for us. We all have different schedules and motivation. Som…

Can You Hear Me??

Can You Hear Me??

Listen! Not to me, but your customers.  All of them!  Yes, even the one's you feel won't buy anything, even if you are busy when they ca…

Are You Good Enough?

Are You Good Enough?

Are you good enough?  The answer, of course is NO!  No one is actually as good as they could be.  I believe that every one, in every profess…

Habits Create Culture

Habits Create Culture

I was discussing this topic Monday in our Sales Meeting and it has really got me thinking.   How is your workplace culture? If it's good, c…

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