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Jared Hamilton
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Jake McCracken

Jake McCracken Digital Marketing Director

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Habits Create Culture

I was discussing this topic Monday in our Sales Meeting and it has really got me thinking.  

How is your workplace culture?

If it's good, can it be great?

In any workplace, habits; good or bad will determine the overall culture of your business.  

It starts with the employees and how they treat or take care of each other.  Is "teamwork" prominent in your workplace? I believe that a teamwork atmosphere is the start to a great culture.  The numerous positive reactions that come form teamwork will then transfer to the consumer.  This all comes from developing and maintaining the correct habits.  It may be something as simple as the way your voice sounds when your on the phone with a client.  Do you come across that you are busy and they are interrupting you, or do you sound like you are sincerely interested in helping them out.  I'm sure we all have good intentions and intend on helping them, but sometimes we fall into bad "habits" of taking the call for granted and having something else occupy our mind other than the customer's best interest.  I watch people all the time, in all different types of businesses and witness they same thing; people not paying attention to the details! So much, that when someone actually does it right, and gives you as the consumer the attention you deserve that it stands out like a sore thumb.  It's the "small things"!  It doesn't take that much more work to develop the simple habits that can create a positive culture, it just takes doing the small things and recognizing the habits that are keeping your company from having a "great culture". 

Simply put, do you do things every day that make the customers that visit your place of business feel special, and do those habits set you apart from any other business that your consumer is visiting?  If not, you have some changes to make. 

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Lindsey Auguste
Excellent, excellent post, Jake. My old soccer coach used to have a saying in a similar light, "Do the little things perfectly." The same stands true here. I like your example on the phone and the same could be true in person-to-person meetings as well. Are you checking your email when someone is talking to you in your office? No respect. I'm sure I've done it myself and I recently recognize the rudeness and lack of interest in portrays. This can extend up through the leadership, too. If someone is giving a presentation, are people playing/working on their computers? Trust me, someone's work might not be as high status as another's but their job is just as important to the functionality of the company. Paying respect and attention to others formally speaking or just asking a simple questions, whether a customer or a teammate, can go a long way in instituting a successful culture.
Jake McCracken
Thanks Lindsey! I couldn't agree more. Thank you for the input.
Jim Bell
Short, sweet, and to the point! It's all about taking everything from "good to great." A lot of dealers came off a good year of increases, but now to take it up another level and make it a great year!

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