Consumers are drowning with information online in their car buying journey. Learn what’s distracting your visitors, how to engage them and proven tactics to keep their attention. Download Storyboard
I was discussing this topic Monday in our Sales Meeting and it has really got me thinking.
How is your workplace culture?
If it's good, can it be great?
In any workplace, habits; good or bad will determine the overall culture of your business.
It starts with the employees and how they treat or take care of each other. Is "teamwork" prominent in your workplace? I believe that a teamwork atmosphere is the start to a great culture. The numerous positive reactions that come form teamwork will then transfer to the consumer. This all comes from developing and maintaining the correct habits. It may be something as simple as the way your voice sounds when your on the phone with a client. Do you come across that you are busy and they are interrupting you, or do you sound like you are sincerely interested in helping them out. I'm sure we all have good intentions and intend on helping them, but sometimes we fall into bad "habits" of taking the call for granted and having something else occupy our mind other than the customer's best interest. I watch people all the time, in all different types of businesses and witness they same thing; people not paying attention to the details! So much, that when someone actually does it right, and gives you as the consumer the attention you deserve that it stands out like a sore thumb. It's the "small things"! It doesn't take that much more work to develop the simple habits that can create a positive culture, it just takes doing the small things and recognizing the habits that are keeping your company from having a "great culture".
Simply put, do you do things every day that make the customers that visit your place of business feel special, and do those habits set you apart from any other business that your consumer is visiting? If not, you have some changes to make.