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Jared Hamilton
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Jake McCracken

Jake McCracken Consultant

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Hurry, It's the First Day of the Month.

Having been in this wonderful business we all know as the "Car Biz", for a around 11 years, I can truly say I am blessed to have found my calling and am very lucky to love what I do.  I have been able to experience and learn several different positions over that time frame, and can say I have enjoyed all of them for the most part.  (Service Advisor was not my favorite.)  

This business can be very rewarding, and in one swift kick, can also be very humbling, as we all are to familiar with the "hero to zero" mentality that we have living from one month to the next.  Momentum is vital, and sometimes after you loose it, can feel like it's nearly impossible to get back.  

Today is the first of August and we all just completed the ever so popular, "last day of the month".  It amazes me the amount of urgency and importance that we put on this ONE day.  Most months provide around 25 or so working days, depending on your stores scheduling, yet we put so much emphasis on this one day.  Why? 

What would happen if we put forth this same level of urgency all month long? Why are we waiting? Yesterday, I had discussions with multiple salespeople regarding what they needed to get done in this one day.  The amount of focus was amazing. Nothing else mattered; not the game from the night before, or the fact that their favorite football player got injured in training camp, or any other distraction that we all seem to get caught up in over the other twenty something days in the month.  

The top of the class in this business have this figured out.  They come to work and take amazing amounts of action to make sure that they hit their goals and go beyond.  They refuse to let it ride on one day.  Make sure you take the actions necessary everyday and the last day of the month will turn into just another day.

So here we are.  It's August 1st.  Did you come in this morning and take a deep breath, or did you come in with the same attitude you had yesterday, and make the most of it.  This month is huge.  We have 27 working days at our store, including 5 Saturdays. Oh yeah, one of those Saturdays is the last day of the month.  

Get started now; Don't wait. 

 

 

 

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