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Jake McCracken

Jake McCracken Digital Marketing Director

Exclusive Blog Posts

My Dealership Story - Kristy Elliott

My Dealership Story - Kristy Elliott

Meet Kristy Elliott, the Dealer Operator at Sunshine Chevrolet and check out her dealership story. Learn how Kristy came from the non-profit world to …

Start With Why - David Mead at DrivingSales Presidents Club

Start With Why - David Mead at DrivingSales Presidents Club

DrivingSales was so excited to have David Mead as a keynote speaker during Presidents Club. David works at the Start With Why foundation with Simon Sinek, …

You Have a Position to Fill – Who Do You Hire?

You Have a Position to Fill – Who Do You Hire?

As much as you try to avoid employee churn, you’ll always need to hire someone. It might be to replace a staff who’s moved on in their care…

6 Tips for Better LinkedIn PPC Advertising

6 Tips for Better LinkedIn PPC Advertising

With a little over a year’s experience with LinkedIn Advertising and some insights from a connection at LinkedIn, I’ve put together a list of 6…

The 3 Laws of Extreme Ownership

The 3 Laws of Extreme Ownership

“These are all things that may help you justify your results. But is your dealer any happier because of this?” I just finished reading a…

Hurry, It's the First Day of the Month.

Having been in this wonderful business we all know as the "Car Biz", for a around 11 years, I can truly say I am blessed to have found my calling and am very lucky to love what I do.  I have been able to experience and learn several different positions over that time frame, and can say I have enjoyed all of them for the most part.  (Service Advisor was not my favorite.)  

This business can be very rewarding, and in one swift kick, can also be very humbling, as we all are to familiar with the "hero to zero" mentality that we have living from one month to the next.  Momentum is vital, and sometimes after you loose it, can feel like it's nearly impossible to get back.  

Today is the first of August and we all just completed the ever so popular, "last day of the month".  It amazes me the amount of urgency and importance that we put on this ONE day.  Most months provide around 25 or so working days, depending on your stores scheduling, yet we put so much emphasis on this one day.  Why? 

What would happen if we put forth this same level of urgency all month long? Why are we waiting? Yesterday, I had discussions with multiple salespeople regarding what they needed to get done in this one day.  The amount of focus was amazing. Nothing else mattered; not the game from the night before, or the fact that their favorite football player got injured in training camp, or any other distraction that we all seem to get caught up in over the other twenty something days in the month.  

The top of the class in this business have this figured out.  They come to work and take amazing amounts of action to make sure that they hit their goals and go beyond.  They refuse to let it ride on one day.  Make sure you take the actions necessary everyday and the last day of the month will turn into just another day.

So here we are.  It's August 1st.  Did you come in this morning and take a deep breath, or did you come in with the same attitude you had yesterday, and make the most of it.  This month is huge.  We have 27 working days at our store, including 5 Saturdays. Oh yeah, one of those Saturdays is the last day of the month.  

Get started now; Don't wait. 

 

 

 

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