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Jared Hamilton
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Jake McCracken

Jake McCracken Digital Marketing Director

Exclusive Blog Posts

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Start 2014 Today

It is the day after Thanksgiving.  "Black Friday" for those of you who take advantage of the sales that the retail stores are offering, or to most of us who are working and having a sale of our own. This means we have two days left in November to finish strong and then the month of December to close out the year.  In some cases, December is vital to hit the projections you set for yourself this year.  Make no mistake, this post has nothing to do with ignoring December and concentrating on 2014.  It is actually just the opposite of that.

Do you normally make a New Years Resolution?

Resolution or not, usually the New Year offers a time to set new goals, make changes, and for some reason it seems to bring extra motivation than we have during the previous 11 plus months.  Some of our goals are personal challenges such as taking better care of our bodies, spending more time with our families, and some are business related such as income, higher sales numbers, a promotion, etc.  

My plea to you today is don't wait.  Don't wait until January 1st to start making the changes you would like to see.  In order to change a result, you must first change a habit.  Habits don't change overnight.  You can't stop smoking for one day and consider yourself a non-smoker, you can't make more phone calls today alone and hope to sell more cars next month.  It takes a consistent effort day after day to develop the right habit to improve the desired result.  Most people say it takes 20-30 days to change a habit.  If you start TODAY you will have a new habit by the first of the year.  If you start in January, your new habit will be a month later.  Don't wait too long.  Start your 2014 goals today, develop the right habits, and you will succeed next year.  

Plus, don't forget some of the challenges that December can bring.  Certain areas have to deal with bad weather, and we all compete with Santa Claus.  Start working towards your new habit and there will be no need for any excuses on why this month was bad.  You will raise your level of effort and focus and roll into the New Year on fire! 

Have a great month! 

Russ Chandler
Good article Jake, with as many dealers that I talk to on a regular bases, it still amazes me how many of them don't want to work on the new year until its here!
Jake McCracken
Thanks Russ. As you know, it really should start way before December. Thanks for your comment.

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