Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jake McCracken

Jake McCracken Consultant

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Start 2014 Today

It is the day after Thanksgiving.  "Black Friday" for those of you who take advantage of the sales that the retail stores are offering, or to most of us who are working and having a sale of our own. This means we have two days left in November to finish strong and then the month of December to close out the year.  In some cases, December is vital to hit the projections you set for yourself this year.  Make no mistake, this post has nothing to do with ignoring December and concentrating on 2014.  It is actually just the opposite of that.

Do you normally make a New Years Resolution?

Resolution or not, usually the New Year offers a time to set new goals, make changes, and for some reason it seems to bring extra motivation than we have during the previous 11 plus months.  Some of our goals are personal challenges such as taking better care of our bodies, spending more time with our families, and some are business related such as income, higher sales numbers, a promotion, etc.  

My plea to you today is don't wait.  Don't wait until January 1st to start making the changes you would like to see.  In order to change a result, you must first change a habit.  Habits don't change overnight.  You can't stop smoking for one day and consider yourself a non-smoker, you can't make more phone calls today alone and hope to sell more cars next month.  It takes a consistent effort day after day to develop the right habit to improve the desired result.  Most people say it takes 20-30 days to change a habit.  If you start TODAY you will have a new habit by the first of the year.  If you start in January, your new habit will be a month later.  Don't wait too long.  Start your 2014 goals today, develop the right habits, and you will succeed next year.  

Plus, don't forget some of the challenges that December can bring.  Certain areas have to deal with bad weather, and we all compete with Santa Claus.  Start working towards your new habit and there will be no need for any excuses on why this month was bad.  You will raise your level of effort and focus and roll into the New Year on fire! 

Have a great month! 

Russ Chandler
Good article Jake, with as many dealers that I talk to on a regular bases, it still amazes me how many of them don't want to work on the new year until its here!
Jake McCracken
Thanks Russ. As you know, it really should start way before December. Thanks for your comment.

 Unlock all of the community & features  Join Now