Anyone who has heard me speak publicly in the past 18 months has heard me talk about the importance of Quality over Quantity, or finding the Quality IN the Quantity.  They've also heard me talk about Dealer.com's commitment to analytics transparency and building and maintaining the trust of our clients in terms of the data we share with them.  

On Wednesday, an article was published here on Driving Sales claiming that Dealer.com was corrupting client's Google Analytics data. The article was the first we heard of this issue and we immediately investigated and root-caused the problem as a misbehaving 3rd Party Integration on 16% of our sites. We shut off the integration and performance was restored. We're working closely wth the 3rd Party, which is a respected brand in the industry, to make sure things are fixed and we can restore their access to our platform.  

We remain committed to analytics quality and transparency across our platform, and we'll continue to take action to ensure that clients can trust the data they're getting from us and can accurately measure the performance of their Digital Marketing efforts.

Dealers should investigate the quality, performance and data-usage of their 3rd Party integrations to make sure the exceptional quality of their Dealer.com websites is maintained.  3rd Party Integrations can cause your site to load extremely slow, share you data in ways that you aren't aware of, and negatively impact your dealership's brand.  As with data, I encourage dealers to focus on the quality of the 3rd Parties they allow to have a presence in their digital showroom.  

As always, I'm thankful to the team at Dealer.com for jumping on this recent issue with passion and expertise and quickly taking action to protect our clients!

#ddcftw