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Jared Hamilton
From: Jared Hamilton
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James Iturrino

James Iturrino Digital Marketing Director

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Long web address? How about a shortcut!

Who doesn’t like a shortcut? In this business, most managers will complain that their employees take too many shortcuts. But, in this case, why not have your customers take the shortcut. Having a shortcut URL will make it easier for a customer to remember your web address. The dealership I work for is All American Ford in Old Bridge which has a long web address

(www.allamericanfordinoldbridge.com).

Every time an employee or I give out the web address, the first response from a customer is "wow, that’s a long address." This is when an idea sparked in my head. Why not a shortcut URL? Other companies like Overstock.com, or o.co have implemented a shortcut URL with great success. I decided to give this a shot considering the URL was available and at minimal cost we started our own shortcut URL, obford.co, which goes directly to our home page. We have started a whole campaign for this shortcut URL on our website under our logo, on business cards, email signatures and all print advertisements.

We have had positive feedback from our customers that this new shortcut is much easier to remember. To any dealers who have a long web address, I highly recommend getting your own shortcut URL.

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This is a pro for mobile apps when comparing mobile websites to mobile apps for dealerships. When your dealership implements an app, once customers download your app your dealership icon will appear on the homescreen of their phone. This provides your customers quick access to your dealership without having to remember your URL and take the time to type that address in every time. If you're interested in reading more information regarding how an app for your dealership can prevent customers from not visiting you as a result of your long URL I've included a couple links below. http://www.automotiontv.com/dealer-apps-on-smartphone-home-screen/ http://www.automotiontv.com/dealers-the-time-to-start-investing-in-mobile-apps-is-now/#more-1214

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