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Jared Hamilton
From: Jared Hamilton
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James Iturrino

James Iturrino Digital Marketing Director

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Long web address? How about a shortcut!

Who doesn’t like a shortcut? In this business, most managers will complain that their employees take too many shortcuts. But, in this case, why not have your customers take the shortcut. Having a shortcut URL will make it easier for a customer to remember your web address. The dealership I work for is All American Ford in Old Bridge which has a long web address

(www.allamericanfordinoldbridge.com).

Every time an employee or I give out the web address, the first response from a customer is "wow, that’s a long address." This is when an idea sparked in my head. Why not a shortcut URL? Other companies like Overstock.com, or o.co have implemented a shortcut URL with great success. I decided to give this a shot considering the URL was available and at minimal cost we started our own shortcut URL, obford.co, which goes directly to our home page. We have started a whole campaign for this shortcut URL on our website under our logo, on business cards, email signatures and all print advertisements.

We have had positive feedback from our customers that this new shortcut is much easier to remember. To any dealers who have a long web address, I highly recommend getting your own shortcut URL.

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This is a pro for mobile apps when comparing mobile websites to mobile apps for dealerships. When your dealership implements an app, once customers download your app your dealership icon will appear on the homescreen of their phone. This provides your customers quick access to your dealership without having to remember your URL and take the time to type that address in every time. If you're interested in reading more information regarding how an app for your dealership can prevent customers from not visiting you as a result of your long URL I've included a couple links below. http://www.automotiontv.com/dealer-apps-on-smartphone-home-screen/ http://www.automotiontv.com/dealers-the-time-to-start-investing-in-mobile-apps-is-now/#more-1214

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