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Who doesn’t like a shortcut? In this business, most managers will complain that their employees take too many shortcuts. But, in this case, why not have your customers take the shortcut. Having a shortcut URL will make it easier for a customer to remember your web address. The dealership I work for is All American Ford in Old Bridge which has a long web address
Every time an employee or I give out the web address, the first response from a customer is "wow, that’s a long address." This is when an idea sparked in my head. Why not a shortcut URL? Other companies like Overstock.com, or o.co have implemented a shortcut URL with great success. I decided to give this a shot considering the URL was available and at minimal cost we started our own shortcut URL, obford.co, which goes directly to our home page. We have started a whole campaign for this shortcut URL on our website under our logo, on business cards, email signatures and all print advertisements.
We have had positive feedback from our customers that this new shortcut is much easier to remember. To any dealers who have a long web address, I highly recommend getting your own shortcut URL.