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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design go-to-market strategies for our big data-driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development, and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. As head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

Recent Activity

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    Jun 25, 2019
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    Updated their profile.
    Jun 25, 2019
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    Updated their profile.
    Jun 25, 2019
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    May 25, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    May 23, 2018
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    May 23, 2018
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    May 23, 2018
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    May 23, 2018
  • people
    Jun 22, 2017
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    Updated their profile.
    Jun 22, 2017
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    Updated their profile.
    Jun 22, 2017
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    Updated their profile.
    Jun 22, 2017
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    Updated their profile.
    Jun 22, 2017

Blog Posts

UpdatePromise Added as Contributing Member on Fortellis Automotive Exchange™ Platform

UpdatePromise Added as Contributing Member on Fortellis Automotive Exchange™ Platform

CHINO HILLS, CA – January 17, 2020 – UpdatePromise, a leading consumer experience provider for automotive&nb…

When Service Advisors Say, “Hey, That’s MY Customer!”

When Service Advisors Say, “Hey, That’s MY Customer!”

To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…

Chasing Your Tail or Serve, Serve, Serve the Customer

Chasing Your Tail or Serve, Serve, Serve the Customer

As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experie…

In 2020, Resolve to Change Pay Plans

In 2020, Resolve to Change Pay Plans

New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …

Set Goals for the Year Not Just the Month!

Set Goals for the Year Not Just the Month!

Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …

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