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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design the go-to-market strategies for our big data driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set which empowers marketers to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

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Blog Posts

Eight Traits Football Teams and Dealerships Share

Eight Traits Football Teams and Dealerships Share

The eight traits that separate championship football teams from their competition are synonymous with the eight traits that distinguish great dealerships f…

Are you ignoring YouTube? Your competitors aren’t. Here’s why!

Are you ignoring YouTube? Your competitors aren’t. Here’s why!

Results-driven businesses are flocking to advertising platforms like YouTube because they understand that content and context are king. Television advertis…

Want More Sales? Increase Engagement by Getting Engaged to Buyers

Want More Sales? Increase Engagement by Getting Engaged to Buyers

Are you Married?  If so, have you ever been in a fight with your spouse? When you fight what are some of the biggest complaints?  When I…

A Successful Rewards Program Should Not Be All About Rewards

A Successful Rewards Program Should Not Be All About Rewards

Let’s face it, for every 10 businesses that exist, 9 have some sort of rewards program. While they used to be novel and exciting, customers are …

Six Tips to Improve Your Internal Performance Reviews

Six Tips to Improve Your Internal Performance Reviews

You can probably picture it: sitting across from someone you’ve barely interacted with, waiting anxiously for his or her judgment on your past year o…

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