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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design the go-to-market strategies for our big data driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set which empowers marketers to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

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Blog Posts

Collaboration Tools Help Auto Dealerships Grow

Collaboration Tools Help Auto Dealerships Grow

For your automobile dealership to thrive and grow, it takes using the best car dealer software. One often overlooked tool that can assist in maximizing rev…

Wednesday Webinar: Put Customers in the Driver's Seat by Letting Them "Couch" Their Own Deals

Wednesday Webinar: Put Customers in the Driver's Seat by Letting Them "Couch" Their Own Deals

Customers want buying experiences that are easier, faster, and more transparent. 86% of consumers are willing to pay more for a better experience. When it …

What Do Facebook Messenger’s Extended Capabilities Mean for Your Auto Dealership?

What Do Facebook Messenger’s Extended Capabilities Mean for Your Auto Dealership?

Facebook recently announced version 2.2. of its Messenger app—complete with some business-friendly features that auto dealerships will want to t…

Reality Check: Car Ownership is Declining in Key Cities

Reality Check: Car Ownership is Declining in Key Cities

And Why We Should Care…. Seattle has recently experienced a decline in vehicle ownership and it’s something the auto industry should ta…

Preventative recruiting is the #1 way to grow revenue

Preventative recruiting is the #1 way to grow revenue

Are you game planning for revenue growth in the upcoming year?  Working with Sales and Marketing to drive new clients in the first quarter?  The …

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