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James Maguire

James Maguire Sr. Director of Marketing

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Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design go-to-market strategies for our big data-driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development, and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. As head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.
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    June 25th
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    May 25, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    May 23, 2018
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    Jun 22, 2017
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    Jun 22, 2017

Blog Posts

Why Sales Needs a Dedicated Service Technician

by Jason Unrau Yesterday

Why Sales Needs a Dedicated Service Technician

by Jason Unrau Yesterday
The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…
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What is the 'Right' BDC Solution?

by ProMax Software 2 days ago

What is the 'Right' BDC Solution?

by ProMax Software 2 days ago
Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…
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Servisell's interview with Jim Ziegler

by Paige Donnelly 2 days ago

Servisell's interview with Jim Ziegler

by Paige Donnelly 2 days ago
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Training Needs Follow Up [VIDEO]

by Mike TheCarGuy Correra 2 days ago

Training Needs Follow Up [VIDEO]

by Mike TheCarGuy Correra 2 days ago
Mike Correra explains why investing in training can backfire if there is no follow-up in this video blog.  …
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Dealer Websites Fail to Meet Customer Expectations

by Doug Van Sach 2 days ago

Dealer Websites Fail to Meet Customer Expectations

by Doug Van Sach 2 days ago
A recent Affinitiv survey of 1,000 automotive consumers reveals that dealerships are falling short when it comes to delivering personalized, online shoppin…
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