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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design the go-to-market strategies for our big data driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set which empowers marketers to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

Recent Activity

  • people
    May 25, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
  • edit
    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
  • people
    May 23, 2018
  • edit
    May 23, 2018
  • edit
    May 23, 2018
  • edit
    May 23, 2018
  • people
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017
  • edit
    Updated their profile.
    Jun 22, 2017

Blog Posts

Top Reasons Your Training is Not Working

Top Reasons Your Training is Not Working

It is evident that much of the training that we execute on the dealer level is relatively the same content, no?  In that, the topics that train on hav…

Gubagoo Discusses Messaging and Digital Retailing

Gubagoo Discusses Messaging and Digital Retailing

  NADA2019 provided us with a rare opportunity to talk to thought-leaders from different companies about how they approach certain technologies…

How to Conduct a Productive Training Meeting

How to Conduct a Productive Training Meeting

    How can you preach less and train more? In this video, we discuss some steps you can take to facilitate.  When I learned the s…

Cox Automotive Whitepaper Identifies Accurate Dealer Pricing as the Lynchpin for Digital Retailing

Cox Automotive Whitepaper Identifies Accurate Dealer Pricing as the Lynchpin for Digital Retailing

Inconsistencies and Lack of Transparency Around Consumer Incentives Leave Extra Profit on the Table for Dealers ATLANTA – Feb. 15, 2019 &ndas…

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

Is Your Dealership’s Technology Stack Hurting Your Sales and Destroying Your Profits?

This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on tech…

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