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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design go-to-market strategies for our big data-driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development, and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. As head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

Recent Activity

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    Jun 25, 2019
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    Updated their profile.
    Jun 25, 2019
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    Jun 25, 2019
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    May 25, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    May 23, 2018
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    May 23, 2018
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    Jun 22, 2017
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    Updated their profile.
    Jun 22, 2017
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    Jun 22, 2017
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    Jun 22, 2017
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    Jun 22, 2017

Blog Posts

5 Ways to Prevent Distrust in Service

5 Ways to Prevent Distrust in Service

*This article previously appeared in the Reynolds and Reynolds FUEL monthly newsletter* By Jeff Adams It’s no secret some consumers have a sens…

Why Millennials Skip Your Service Drive

Why Millennials Skip Your Service Drive

Remember when industry experts were predicting that millennials weren’t interested in owing vehicles? Turns out, they were wrong. The millennial gene…

The real competition to your dealership's service drive/quick lane

The real competition to your dealership's service drive/quick lane

I am in dealerships daily working with them on increasing efficiency and improving business in all departments, recently I have had a few experiences with …

3 Keys To Adding Efficiency To BDC Operations in 2021

3 Keys To Adding Efficiency To BDC Operations in 2021

2020 has been anything but normal, but if you stop and think about the opportunities it's provided to help us as dealerships grow and better understand…

What is Technical SEO

What is Technical SEO

Technical SEO  Increasing organic traffic to your auto dealership's website is a leading goal for your marketing efforts, so search engine opti…

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