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James Maguire

James Maguire Sr. Director of Marketing

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Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design go-to-market strategies for our big data-driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development, and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. As head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.
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    May 25, 2018
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    Updated a product, AutoCheck vehicle history reports.
    May 23, 2018
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    May 23, 2018
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    Jun 22, 2017

Blog Posts

Is There Value in Your Service Pricing?

by Jason Unrau 47 minutes ago

Is There Value in Your Service Pricing?

by Jason Unrau 47 minutes ago
It’s been mentioned several times, yet it’s still a valid point. Customers are choosing aftermarket service centers over their selling deal…
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Checklist, Champion, and Publicize

by DrivingSales Events 1 hour ago

Checklist, Champion, and Publicize

by DrivingSales Events 1 hour ago
    We sat down with Arnie Malham at DSES 2019 to ask him how he gets such amazing buy-in from his team. He recommends that you mak…
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How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

by Dane Saville 4 hours ago

How Your Dealership Can Have Social Media Mania, Brother! | KPI Cafe Season 3 Episode 3

by Dane Saville 4 hours ago
Host Dane Saville conjures up the power of Hulkamania to talk about a remarkable paid social media strategy that speaks to varied audiences with tailor…
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Who's Got Next?

by Jim Flint 4 hours ago

Who's Got Next?

by Jim Flint 4 hours ago
In a race to bring leads to dealerships, Facebook and Google – via YouTube, too—are next into the leads space. On the surface, it’s mo…
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Can New Technology Make A Dealership Less Efficient? [VIDEO]

by Mike TheCarGuy Correra 4 hours ago

Can New Technology Make A Dealership Less Efficient? [VIDEO]

by Mike TheCarGuy Correra 4 hours ago
Mike Correra shares how dealerships can adopt new technology more efficiently. …
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