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James Maguire

James Maguire Sr. Director of Marketing

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Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design go-to-market strategies for our big data-driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development, and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. As head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.
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    Jun 25, 2019
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    May 25, 2018
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    May 23, 2018
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    May 23, 2018
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Blog Posts

UpdatePromise Added as Contributing Member on Fortellis Automotive Exchange™ Platform

by Sarah McCarren 2 days ago

UpdatePromise Added as Contributing Member on Fortellis Automotive Exchange™ Platform

by Sarah McCarren 2 days ago
CHINO HILLS, CA – January 17, 2020 – UpdatePromise, a leading consumer experience provider for automotive&nb…
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When Service Advisors Say, “Hey, That’s MY Customer!”

by Jason Unrau 2 days ago

When Service Advisors Say, “Hey, That’s MY Customer!”

by Jason Unrau 2 days ago
To say that the dealership I worked at was Dog Eat Dog would put it mildly. It wasn’t just a competition to be at the top of the figurative servi…
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Chasing Your Tail or Serve, Serve, Serve the Customer

by Jim Flint 2 days ago

Chasing Your Tail or Serve, Serve, Serve the Customer

by Jim Flint 2 days ago
As we chase customers, we are starting to chase our tails. Not smarter than the average pup or kitten that wants to catch up to a non-achievable experie…
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In 2020, Resolve to Change Pay Plans

by Scot Eisenfelder 2 days ago

In 2020, Resolve to Change Pay Plans

by Scot Eisenfelder 2 days ago
New vehicle sales are slowing and increased pricing transparency is eroding front-end sales margins. I predict that increased F&I pricing transparency …
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Set Goals for the Year Not Just the Month!

by Derrick Woolfson 3 days ago

Set Goals for the Year Not Just the Month!

by Derrick Woolfson 3 days ago
Planning and setting goals for the year ahead is hard considering we tend to plan month by month especially when it comes to measuring success. So instead …
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