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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design the go-to-market strategies for our big data driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set which empowers marketers to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

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Blog Posts

Tip 29: What % of Your Sold Should Be 0-30 Days Old? [VIDEO]

Tip 29: What % of Your Sold Should Be 0-30 Days Old? [VIDEO]

Jasen Rice continues to help dealers examine inventory age and turn in his latest Lotpartyshow.com tip. …

Snap Inc. Introduces Snap Map

Snap Inc. Introduces Snap Map

Snap Inc. continues to roll out new features for its flagship product. Their newest innovation is called “Snap Map,” which allows users to …

Witt's Wise Words - Inspect What You Expect [VIDEO]

Witt's Wise Words - Inspect What You Expect [VIDEO]

In this quick reality check, Bill Wittenmyer shares the importance of testing (and retesting) customer experiences to ensure that they’re solid. …

How to Shoot Professional Quality Videos with a Smartphone

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?&…

5 Things Auto Taught Me - Illustrated With Memes

5 Things Auto Taught Me - Illustrated With Memes

I started working in the car industry fresh out of college, doing marketing and website updates and design. I had no idea what I was getting into when I wa…

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