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James Maguire

James Maguire Sr. Director of Marketing

Profile

Name: James Maguire
Title: Sr. Director of Marketing
Company: Experian Automotive
Phone: Private
Location: Private , Private
Summary:
As Sr. Director of Marketing for Experian Automotive, I design the go-to-market strategies for our big data driven solutions, including AutoCheck.com. My previous experience includes: management of Experian Automotive's product set which empowers marketers to target, personalize and measure meaningful consumer interactions; Director of Product Management for CDK Global where I managed the vision, development and marketing for a SAAS suite of workflow management tools used by thousands North American auto dealers. head of marketing for Cars.com; and VP of Marketing for National Advanced Technology Solutions which I helped to be successfully acquired by DealerTrack. While previously at ADP Dealer Services, I launched AutoConnect.com which evolved via a joint venture to become AutoTrader.com.

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Blog Posts

Same Yet Separate: Service and Sales Differentiation

Same Yet Separate: Service and Sales Differentiation

The topic of working together as a single dealership is often beaten to death, covered more often than the blundering Trump administration. It’s grea…

Sears Celebrates the Opening of Two Diehard® Auto Centers in Detroit Area

Sears Celebrates the Opening of Two Diehard® Auto Centers in Detroit Area

HOFFMAN ESTATES, Ill., Aug. 18, 2017 /PRNewswire/ -- To celebrate the 50th anniversary of the DieHard brand, Sears is opening two new D…

Confirm and Cultivate Your HVA

Confirm and Cultivate Your HVA

Your Highest-Value Activity (HVA) will drive your greatest incremental profit! And most retail automotive management professionals acknowledge that the lar…

#FreebieFridays: Mentoring and Leadership with ELEAD1ONE's Bill Wittenmyer [VIDEO]

#FreebieFridays: Mentoring and Leadership with ELEAD1ONE's Bill Wittenmyer [VIDEO]

ELEAD1ONE Partner Bill Wittenmyer reminds us why mentoring those around us results in big payoffs in the long run in this Freebie Friday quick tip for Auto…

Why Businesses Must Never Overlook SEO Of Their Websites

Why Businesses Must Never Overlook SEO Of Their Websites

The concept of SEO is the most misunderstood ideas in the world of marketing. Most businesses had lost interest in SEO and devalued it because some unfair …

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