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Jared Hamilton
From: Jared Hamilton
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James Oborny

James Oborny VP

Exclusive Blog Posts

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Tips for Leaving a Voicemail

Tips for Leaving a Voicemail

The Voicemail So you receive an internet lead and you call and they don't answer...now what? We leave a message right? Let's say the customer in…

How to Maintain your Car (Maintenance that every Car Needs)

How to Maintain your Car (Maintenance that every Car Needs)

People will purchase a car with much significance. But, car maintaining schedule is fixed by very few. There are many parts in a car. So, regular maintenan…

Keeping the In-Person Touch While Selling Cars in the Digital Age

Keeping the In-Person Touch While Selling Cars in the Digital Age

  For better or worse, the internet has become an indispensable appendage in our every day lives. Many of us would rather spend every minute glued …

Changes to Facebook Search & Car Dealers

With the recent changes to search within Facebook, in my opinion, it is now absolutely necessary for bricks and mortar businesses, including car dealers, to have separate Facebook pages for each of their locations.

People can more easily search for car dealers "nearby" or for dealerships that their friends like!

Everyone seems to know what SEO is and how they can benefit from having high organic rankings for their web pages.

Well, "OGO" or Open Graph Optimization can benefit your organization similarly.

This is something that agencies can do for your dealership or it could even be done by your own webmaster if they are in-house.

This is highlighted by the recent changes to the search functionality within Facebook.

OGO – Open Graph Optimization is similarly optimizing your Facebook page(s) and your website(s) including your blog so that they have the biggest impact on the Open Graph and potential consumers lives.
Getting people to “like” your stuff is the ultimate goal. We are not simply talking about your Facebook page, which is very important, but please note that you can also use methods that will allow people to like your website so that it can become part of the Open Graph as well. The same is true of your blog. The more ways that you can allow people to like your web pages, blog posts, and of course your Facebook page(s) the better off you will be.
By optimizing all of these different areas you can have the greatest impact on the Open Graph so that as the various search tools evolve it is more likely that people will find you because of these interactions with their friends.

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