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Jared Hamilton
From: Jared Hamilton
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James Ziegler

James Ziegler President/CEO

Exclusive Blog Posts

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

There's so much fluff and fantasy out there today about what practices work...or do not work in the real world with real customers. There are some people who are really making sales and income from web-based sales...and ...there are some delusionary propeller-heads making claims that their numbers can't justify.

I am speaking again this year at the NADA Convention in New Orleans for the 9th or 10th time...lost count actually. My workshop this year is titled 'Technology Enabled Sales and Marketing'. Basically, it's a similar presentation to the one I performed in Orlando at the Digital Dealer Conference. I will be using 'live Internet' to demonstrate best practices and dealer websites that are effectively using Web 2.0 applications that really sell cars and trucks. What I'm looking for is your best practices that really work. Give me some examples of techniques or things you're doing or know about. Steer me to the links and the sites and tell me about the techniques, word tracts, and things you're doing...your best stuff. What I'm looking for here is not so much trying to hook me up with a vender but showing me what you're doing that's effective and special. I'll be all over answering and conversationalizing on this one...Git er Done! JIM

 

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