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Jared Hamilton
From: Jared Hamilton
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Janis Showers

Janis Showers Owner at The Car Girls

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

Digital Referrals

Recently, I got a great picture posted on my blog from a young guy I sold a car to way back in 2008.  He heard about me via an online forum.  Would that be called a digital referral?  I’m sure online forums are a good place to do some prospecting.  Are there any enterprising salespeople hanging around these online enthusiast clubs?

So I didn’t actually meet this gentleman until he came to pick up his new car; he drove 400 hundred kilometers from his home to take delivery.  A reminder that customers will travel … don’t let your people dismiss long distance prospects they will make the trip.  Most of the transaction was over email and we used the phone just to confirm the vitals.  Back in 2008 you might think a person who used an online forum to find a sales person and complete a sale almost entirely via email might be buying an environmentally friendly car … a Prius maybe?  That hip, green car with drivers the likes of Leonardo DiCaprio, Ashton Kutcher and Nancy Botwin.  Nope.  This vehicle is not so, um, well ... fuel efficient to say the least.  Power is more this car’s story with infamous drivers the likes of Bo Duke or Jay Leno.  With a 6.1-liter HEMI V-8, producing 425 horsepower, I wouldn’t add economy to the list of features, but if you were to compare how much gas the old Hemi engines used we could practically call this one a green muscle car.  Sorry, I get a bit excited talking about the Challenger SRT8 it’s got a big trunk and I could get a two-door now that my daughter is out of a booster seat; I think I’d look pretty cool loading the groceries in it.

The bottom line here is that online word of mouth or should I say digital referrals are the most effective and least expensive way to market anything.   Happy customers love to tell others about their great experience and are fiercely loyal.  There is nothing like good old fashioned service to a get a referral and it only makes sense the online community is spreading the word or should I say transmitting the message?

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