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Jared Hamilton
From: Jared Hamilton
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Janis Showers

Janis Showers Owner at The Car Girls

Exclusive Blog Posts

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

5 Ways to Upsell Without Sounding Like a Pushy Car Sales Rep

One of the keys to making a profit is the upsell. If you want to claim a heftier commission, upselling is a necessity. However, upselling is an art that sa…

Most Valuable Insight Finalist - Jim Roach

Most Valuable Insight Finalist - Jim Roach

Using Artificial Intelligence to Prioritize Customer Engagement If only one salesman came to work today, what is the first opportunity he should act upo…

Stop Looking at CRM Lead Duplication Negatively

Stop Looking at CRM Lead Duplication Negatively

During some recent conversations, I’ve discovered that dealerships continue to mistakenly perceive CRM lead duplication badly. I strongly believe we …

Don’t Just Sell, but also Retain CPO Buyers

Don’t Just Sell, but also Retain CPO Buyers

By Ryan Williams, president, Fidelis PPM Customer loyalty does not necessarily translate into repeat business for your auto dealership. What drives meas…

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Digital Referrals

Recently, I got a great picture posted on my blog from a young guy I sold a car to way back in 2008.  He heard about me via an online forum.  Would that be called a digital referral?  I’m sure online forums are a good place to do some prospecting.  Are there any enterprising salespeople hanging around these online enthusiast clubs?

So I didn’t actually meet this gentleman until he came to pick up his new car; he drove 400 hundred kilometers from his home to take delivery.  A reminder that customers will travel … don’t let your people dismiss long distance prospects they will make the trip.  Most of the transaction was over email and we used the phone just to confirm the vitals.  Back in 2008 you might think a person who used an online forum to find a sales person and complete a sale almost entirely via email might be buying an environmentally friendly car … a Prius maybe?  That hip, green car with drivers the likes of Leonardo DiCaprio, Ashton Kutcher and Nancy Botwin.  Nope.  This vehicle is not so, um, well ... fuel efficient to say the least.  Power is more this car’s story with infamous drivers the likes of Bo Duke or Jay Leno.  With a 6.1-liter HEMI V-8, producing 425 horsepower, I wouldn’t add economy to the list of features, but if you were to compare how much gas the old Hemi engines used we could practically call this one a green muscle car.  Sorry, I get a bit excited talking about the Challenger SRT8 it’s got a big trunk and I could get a two-door now that my daughter is out of a booster seat; I think I’d look pretty cool loading the groceries in it.

The bottom line here is that online word of mouth or should I say digital referrals are the most effective and least expensive way to market anything.   Happy customers love to tell others about their great experience and are fiercely loyal.  There is nothing like good old fashioned service to a get a referral and it only makes sense the online community is spreading the word or should I say transmitting the message?

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