CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Don't fall for this trap
A vendor sales person came into the dealership the other day and used a sales approach I have heard so many times, and unfortunately, I have seen so many capable managers fall for it. For arguments sake, let's say he was selling an advertising program. The offer was something like this: "For our complete super-duper month long advertising program your cost is only $8,000! Most of our clients sell 20 to 30 cars from it and gross about $60,000. Besides there is little to no risk, you at least gross 2,000 per car, right?