Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

I don't know about you, but for me finding good people, especially for sales, can be an incredibly daunting task. Not withstanding our own shortcomings as an industry (I'll discuss that in another posting) the recruiting landscape has shifted under our feet and it's difficult to keep up with trends. Here is why I believe we are recruiting on an obsolete model:

Traditionally newspaper classifieds would attract a good amount of quality applicants. However, we all know newspaper readership is on a steady decline. In the 18-35 year old segment, less than 25% of the population read the paper daily. National job boards are supposedly the "newspaper classifieds replacement". I haven't had much luck with monster.com or careerbuilder.com, so I did some homework. Thanks to Google I learned that Monster and CareerBuilder.com have an overall success rate of less than 5%! Wow, no wonder my ads don't get big responses there either. I found it interesting that Monster boasts 4.4 million visitors per month (when advertising to employers) and when they advertise to job seekers they tout their 880,000 jobs posted per month. This breaks down to about 5 visitors per job. Not enough traffic to really provide a good applicant pool, not to mention that their traffic is not automotive specific. How about the niche boards? A recent study showed that over 70% of corporate recruiters preferred niche sites over the national job boards; they should be a good resource. They are better, but not there yet. I believe it is because they haven't reached a critical mass. The niche boards in our industry are still in their infancy. Autojobs seems the busiest but it is spread out over the whole country with poor search capabilities and a lack of local choices dilutes. Most of their jobs are vendor jobs, not dealer jobs.

AutomotiveHelpWanted.com ranks good, their traffic is good, and search capabilities are better, but it only allows jobs to be posted in CA. (Great if you are in CA, but not there for the rest of us yet.) Personally, I'm not much a fan of the train to hire models, it just seems they are lacking in a few areas. Like the niche boards with just a little twist here and push there, this model really could work

 Unlock all of the community & features  Join Now