Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Seven Realizations About Planning

Seven Realizations About Planning

Today I was coaching a spry young and driven project manager of a very successful dealer group and long-time coaching client. We discussed three project pl…

The Impact of Improving Price Transparency

The Impact of Improving Price Transparency

    At DSES we sat down with John Rossman to talk about trust. Putting the power back into the hands of the consumer by providing t…

Federal Consumer Data Privacy Act in the Works

Federal Consumer Data Privacy Act in the Works

Do you think that compliance with the proposed FTC Safeguards Rule, the California Consumer Protection Act (CCPA) or New York’s SHIELD Act, puts an o…

Leveraging the Mental Game

Leveraging the Mental Game

I'm working on my metaphors so bear with me on this one... The Boston Bruins are tied for 1st in the NHL standings right now with the highest goal d…

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Top Performing Dealerships Using Intelligent Social | KPI Cafe Season 3 Bonus 4

Due to a technical error, we had to delete and repost the latest KPI Cafe -- but it's back! Host Dane Saville brings back Reunion Marketing'…

I don't know about you, but for me finding good people, especially for sales, can be an incredibly daunting task. Not withstanding our own shortcomings as an industry (I'll discuss that in another posting) the recruiting landscape has shifted under our feet and it's difficult to keep up with trends. Here is why I believe we are recruiting on an obsolete model:

Traditionally newspaper classifieds would attract a good amount of quality applicants. However, we all know newspaper readership is on a steady decline. In the 18-35 year old segment, less than 25% of the population read the paper daily. National job boards are supposedly the "newspaper classifieds replacement". I haven't had much luck with monster.com or careerbuilder.com, so I did some homework. Thanks to Google I learned that Monster and CareerBuilder.com have an overall success rate of less than 5%! Wow, no wonder my ads don't get big responses there either. I found it interesting that Monster boasts 4.4 million visitors per month (when advertising to employers) and when they advertise to job seekers they tout their 880,000 jobs posted per month. This breaks down to about 5 visitors per job. Not enough traffic to really provide a good applicant pool, not to mention that their traffic is not automotive specific. How about the niche boards? A recent study showed that over 70% of corporate recruiters preferred niche sites over the national job boards; they should be a good resource. They are better, but not there yet. I believe it is because they haven't reached a critical mass. The niche boards in our industry are still in their infancy. Autojobs seems the busiest but it is spread out over the whole country with poor search capabilities and a lack of local choices dilutes. Most of their jobs are vendor jobs, not dealer jobs.

AutomotiveHelpWanted.com ranks good, their traffic is good, and search capabilities are better, but it only allows jobs to be posted in CA. (Great if you are in CA, but not there for the rest of us yet.) Personally, I'm not much a fan of the train to hire models, it just seems they are lacking in a few areas. Like the niche boards with just a little twist here and push there, this model really could work

 Unlock all of the community & features  Join Now