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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

The Q1 Inventory Glut - Expert Insight

The Q1 Inventory Glut - Expert Insight

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Most Valuable Insight WINNER - Ian Curickshank

Most Valuable Insight WINNER - Ian Curickshank

How well does dealership VDP engagement correlate to car sales? What do you measure your online marketing on? I'm sure lead form submissions are…

Ok this is a good one. We have a sales person who is new to our store but does a really good job with his guests. He has been in the business a couple years, has a good personality and is completely honest. He had been working with a customer and couldn't close the deal. The customer's credit was less than perfect yet the guest was still quite rate sensitive. Like a good sales person should, he turned to the deal to his sales manager. The sales manager worked and worked with the guest, who they were genuinely taking care of. In fact the sales manager went ahead and got the deal approved at a much lower rate than what the guest was hoping for. Still, no luck in closing the deal, the customer was adamant about leaving and promised to come back the next day. (We all know that means they still want to shop the deal).

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