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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

Ok this is a good one. We have a sales person who is new to our store but does a really good job with his guests. He has been in the business a couple years, has a good personality and is completely honest. He had been working with a customer and couldn't close the deal. The customer's credit was less than perfect yet the guest was still quite rate sensitive. Like a good sales person should, he turned to the deal to his sales manager. The sales manager worked and worked with the guest, who they were genuinely taking care of. In fact the sales manager went ahead and got the deal approved at a much lower rate than what the guest was hoping for. Still, no luck in closing the deal, the customer was adamant about leaving and promised to come back the next day. (We all know that means they still want to shop the deal).

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