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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

Maybe its just me, but the autotrader.com model is frustrating. In my little opinion it's antiquated for the segment and they could provide WAY more value to us dealers. I had a long talk with my rep the other day and on a side note he is a good guy, but his proposition frustrated

me. Essentially, he wants me to upgrade to their fancy "gee wiz" top of the line program and literally increase my spend over 400%! (we sell just shy of 100 used cars a month so while we are not huge... we aren't small either.) What would I get for tripling my spend? More exposure, nothing quantifiable just more exposure for our store. Now, I get that exposure can lead to car sales, but to me used car classified is about getting my phone to ring and email inbox to be flooded because consumers want "that particualr car." Their site isn't about branding "Ford" (at least not for me, that's the manufacturers job), their site isn't about touting my dealership or building my brand (I'm a one price store, I'd LOVE to have some solid online exposure to our one price philosophy). Their site is about advertising my specific cars to get the phone to ring. To me the autotrader argument is the same that the newspapers have been touting for decades... to that my response is the old saying, "half my advertising works brilliantly, half is worthless... now if I could only figure out which half was which." We are stuck in the old non trackable, guess on your ROI marketing programs. I dont understand why autotrader is so afraid of a pay for performance model?? UsedCars.com has a great model, the same one that Autobytel is now doing with thier used program. Essentially you can list your entire inventory for free, and you pay only if they send you a lead (via phone or email). To me there is so much risk in that... Of course Autotrader has the market cornered, for now. Eventually that will turn, they were just quick to capatilize on their incredibly strong name that they had branded very well through their paper publications. Hmm... The tides will turn one day for autotrader and I guess then it won't be so hard for me to say no to the bump in "exposure". Either I will be stoked to have a better model from them or their traffic will be slipping as they lose the share to others... I'll worry about that when we get there, until then, I think my budget is better spent elsewhere. Besides last summer when the bump was only 200% more (not the 400% that it is today) I was on the program and tracked everything: the result? Nothing except higher expenses.

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