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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

What if Vendors Paid their Employees on the Campaigns Success?

What if Vendors Paid their Employees on the Campaigns Success?

You can easily run through your PPC budget before lunch if it is not optimized. There are also several critical facets of what makes a PPC campaign success…

Texting Is Now the Top Preference for Service Customers

Texting Is Now the Top Preference for Service Customers

Texting has come a long way since the days of flip phones and message limits. What was once a communication channel reserved only for our closest friends a…

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Knowledge is Power, so Track Important Service Stats

Knowledge is Power, so Track Important Service Stats

J.D. Power and TrueCar have struck a deal for the sale of ALG, so it’s headed to a new home. Absorbing a company for $135 million that does much …

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

At the moment I'm on the plane returning to Salt Lake from Seattle. We spent the afternoon with some of the executives at Cobalt who are experts in search, email marketing and website utility. They lead up some impressive research that, in my opinion, is not known well enough in the industry. What really hit me (I had about 10 ah-ha moments today, this is just one of them) is the disconnect between our commitment to a sequential process in selling cars in person and our dedication to a sequential process to converting site visitors to leads. These processes are in fact, very parallel. These guys at Cobalt actually study log patterns of dealer site visitors and, among other things, dissect where the customers enter a site, what pages they visit, in what order, how long they stay and where they leave from. To most this might sound boring (personally for me it would be a blast) but regardless, think of the impact of this data! By studying it they find patterns to successful site conversions based on the demographic of that particular dealers store (brand, location, etc) IE: how do you convert a site visitor from simply surfing your site and leaving to go elsewhere, to actually taking a visitor and convincing them to seek assistance from your store in purchasing a vehicle. What they are proving is that just like you have a sequential process to convert a walk in to a buyer: 1 Meet and greet, 2. Needs analysis, 3. Product selection, etc"

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