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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Challenges of Car Dealerships

Challenges of Car Dealerships

The Car manufacturing industries, just like any other, has got business challenges of its own, which need to be taken care off on a regular basis. Maintain…

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

At the moment I'm on the plane returning to Salt Lake from Seattle. We spent the afternoon with some of the executives at Cobalt who are experts in search, email marketing and website utility. They lead up some impressive research that, in my opinion, is not known well enough in the industry. What really hit me (I had about 10 ah-ha moments today, this is just one of them) is the disconnect between our commitment to a sequential process in selling cars in person and our dedication to a sequential process to converting site visitors to leads. These processes are in fact, very parallel. These guys at Cobalt actually study log patterns of dealer site visitors and, among other things, dissect where the customers enter a site, what pages they visit, in what order, how long they stay and where they leave from. To most this might sound boring (personally for me it would be a blast) but regardless, think of the impact of this data! By studying it they find patterns to successful site conversions based on the demographic of that particular dealers store (brand, location, etc) IE: how do you convert a site visitor from simply surfing your site and leaving to go elsewhere, to actually taking a visitor and convincing them to seek assistance from your store in purchasing a vehicle. What they are proving is that just like you have a sequential process to convert a walk in to a buyer: 1 Meet and greet, 2. Needs analysis, 3. Product selection, etc"

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