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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

Facebook’s Get Ready, Get Set, Go Groups!

Facebook’s Get Ready, Get Set, Go Groups!

On a recent trip to NYC, I noticed Facebook had a Times Square advertisement—with an estimated annual cost of $1.5 million--that really wasn&rsqu…

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

WEBINAR RECORDING - How Dealers Get Frontline Ready in Under Five Days

  Used car reconditioning is a beast if it’s not managed correctly. Too often dealers (both variable and fixed) take a back seat to recon…

The 5 Biggest Online Retailing Challenges

The 5 Biggest Online Retailing Challenges

As customer expectations continue to evolve, more and more dealers are turning to online retailing to reduce friction and surpass those expectations. Learn…

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

At the moment I'm on the plane returning to Salt Lake from Seattle. We spent the afternoon with some of the executives at Cobalt who are experts in search, email marketing and website utility. They lead up some impressive research that, in my opinion, is not known well enough in the industry. What really hit me (I had about 10 ah-ha moments today, this is just one of them) is the disconnect between our commitment to a sequential process in selling cars in person and our dedication to a sequential process to converting site visitors to leads. These processes are in fact, very parallel. These guys at Cobalt actually study log patterns of dealer site visitors and, among other things, dissect where the customers enter a site, what pages they visit, in what order, how long they stay and where they leave from. To most this might sound boring (personally for me it would be a blast) but regardless, think of the impact of this data! By studying it they find patterns to successful site conversions based on the demographic of that particular dealers store (brand, location, etc) IE: how do you convert a site visitor from simply surfing your site and leaving to go elsewhere, to actually taking a visitor and convincing them to seek assistance from your store in purchasing a vehicle. What they are proving is that just like you have a sequential process to convert a walk in to a buyer: 1 Meet and greet, 2. Needs analysis, 3. Product selection, etc"

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