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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

some fun news! I'll be speaking at the Digital Dealer convention in Vegas Oct 1-3! If any of you are attending, come by and listen to our session. Trevor and I are talking about leading your store to success in these changing times and why we believe that ISMs will be the General Managers of the future and must develop the skills to lead and transistion stores.

Here is a link to an article by Digital Dealer Magazine that features Trev and I. Digital Dealer Article

It's crazy to think that the internet shopper has grown from becoming a small niche market to becoming the overwhelming majority of our consumers. Handling them has become much more of a task than having an ISM to handle a few leads; today entire dealership marketing plans must include aspects of the internet but getting everyone's buy in is so difficult. So many stores have deep divisions between the internet department and the retail floor. I understand why traditional desk managers resent the internet, but I certainly don't agree with it. Its here to stay and is only getting bigger. We'veeither got to adapt to it willingly or it will take us fighting. The early adopters have a huge advantage and the market is there for the taking! Anyhow, enough of my soap box; check out the session or at least come by and say hi if you are at the convention. See ya then!

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