We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
some fun news! I'll be speaking at the Digital Dealer convention in Vegas Oct 1-3! If any of you are attending, come by and listen to our session. Trevor and I are talking about leading your store to success in these changing times and why we believe that ISMs will be the General Managers of the future and must develop the skills to lead and transistion stores.
Here is a link to an article by Digital Dealer Magazine that features Trev and I. Digital Dealer Article
It's crazy to think that the internet shopper has grown from becoming a small niche market to becoming the overwhelming majority of our consumers. Handling them has become much more of a task than having an ISM to handle a few leads; today entire dealership marketing plans must include aspects of the internet but getting everyone's buy in is so difficult. So many stores have deep divisions between the internet department and the retail floor. I understand why traditional desk managers resent the internet, but I certainly don't agree with it. Its here to stay and is only getting bigger. We'veeither got to adapt to it willingly or it will take us fighting. The early adopters have a huge advantage and the market is there for the taking! Anyhow, enough of my soap box; check out the session or at least come by and say hi if you are at the convention. See ya then!