This Video Tip answers the question, "are all leads created equal?" The answer is obviously "No, they are not." However, what do you look for in a lead, or more importantly, what can you look for in a lead to better understand it so that you can handle it in a more effective manner? What are the characteristics of leads that come from the manufacturer compared to the 3rd party sites? Dennis Colome has some great thoughts here in this clip from the documentary series, "The Masters Series, Automotive eCommerce." For more on The Masters Series, Automotive eCommerce, v
isit the page to the right.
The Masters Series Automotive eCommerce,
and this video tip were produced by: www.AccelerateAutomotive.com