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Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

VOI vs ROI

VOI vs ROI

We all seek growth, personally and professionally. What I’ve come to understand is that growth in a business isn’t measured by ROI alone. …

Develop Your Next-Gen Leadership from Service Employees

Develop Your Next-Gen Leadership from Service Employees

Service employees work hard, really hard. The service department is a baptism-by-fire style of teaching, especially in busy domestic dealers where there is…

4 Benefits of Omnichannel Marketing

4 Benefits of Omnichannel Marketing

Marketing is becoming increasingly complex, with the proliferation of ‘Big Data,” predictive analytics and new mobile and digital channels. To …

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Digital Finance SOS – Is Digital Retailing the Answer? (Part 4)

Part Four: Summary - Digital Retailing, Done Right, is the Answer! The automotive reality in today’s era of ecommerce is that Digital Retailing ha…

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

Lets face it, user generated content is all the rage and it isnt going anywhere. Why is it not just a fad? Simple, because it is extremly useful. Ratings, for example, can help us make better decisions about where we spend our money. The fact that consumers are rating dealers, sales people and their experiences and sharing those experiences online has many dealers fearful.... and it should. However, for those dealers who understand the process and are willing to live in this transparent world, it is a HUGE advantage. Listen to Kevin Root of Dealix explain: [MEDIA=4] After watching this a couple things come to mind. 1. If your not getting involved in your online ratings and managing your reputation... well you need to be. You'vegot a huge opportunity to make a tremendous impact and increase your customer loyaly and attract new business. 2. If you havnt already, take a few minutes and rate the vendors you have experience with in the DrivingSales Vendor Rating system. This clip was taken from "The Masters Series, Automotive eCommerce." an Accelerate Automotive production. For more information visit http://www.accelerateautomotive.com.

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