Lets face it, user generated content is all the rage and it isnt going anywhere. Why is it not just a fad?
Simple, because it is extremly useful. Ratings, for example, can help us make better decisions about where we spend our money. The fact that consumers are rating dealers, sales people and their experiences and sharing those experiences online has many dealers fearful.... and it should. However, for those dealers who understand the process and are willing to live in this transparent world, it is a HUGE advantage. Listen to Kevin Root of Dealix explain:
After watching this a couple things come to mind. 1. If your not getting involved in your online ratings and managing your reputation... well you need to be. You'vegot a huge opportunity to make a tremendous impact and increase your customer loyaly and attract new business. 2. If you havnt already, take a few minutes and rate the vendors you have experience with in the DrivingSales Vendor Rating system.
This clip was taken from "The Masters Series, Automotive eCommerce." an Accelerate Automotive production. For more information visit http://www.accelerateautomotive.com