Many people at the dealership level dont know who Tej Soni is, but almost everyone knows what he does. He is not the trainer, go to the convention and speak, type. He has enough going on as the head of IzmoCars, one of the leading web companies serving dealers with everything from websites, to SEO to CRM. They have multiple offices around the united States and even have a huge international development operation.
While filming the documentary, Dennis Colome (one of the best and well know industry trainers and a personal friend of mine who is VP at Izmo) told me I need to spend some time with Tej-- we did, and all I have to say is "WOW!" This guy is so incredibly smart! We basically sat down, and before we could even get the mic on him he started talking... For over an hour I just sat there in awe and took it in. ( didnt really even ask any interview questions, he just ran with it.) I felt like I was sitting at the feet of the Yoda of web marketing, definitely one of the highlights of the documentary.
There will certainly be more of Tej to come in the video tips, as he is prominantly featured in the documentary series. For now here is an analogy of what google's goal is with their algorithm.
The Masters Series Automotive eCommerce,
and this video tip were produced by:
Accelerate Automotive inc. For more information, or to purchase the documentary set visit www.accelerateautomotive.com