Ralph Paglia of ADP talks about how the use of micro sites is a great solid cost effective way to build lead volume, at your store. Micro sites tend to convert at a rate much better than a traditional site would, because its content is targeted exactly to its audience rather than having something for everyone. This philosophy increases lead volumes and lowers costs, something dealers really need in todays market.
The Masters Series Automotive eCommerce,
and this video tip were produced by:
Accelerate Automotive inc. For more information, or to purchase the documentary set visit www.accelerateautomotive.com