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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Latest Auto Industry Trends Caused By COVID-19

Latest Auto Industry Trends Caused By COVID-19

As two of car dealers' primary revenue streams, car sales and collision repairs dried up during the COVID-induced recession. Online parts and accessory…

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Are Your Techs Ready for Electric?

Flick on the television today and you get cars coming up in two different scenarios. The first is with commercials, telling you all about the new featu…

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

iscover the Details to Effectively Run a Fixed Operations Department | KPI Cafe Season 6 Episode 5

Ed Roberts, who leads the fixed operations for Bozard Ford Lincoln, joins the KPI Cafe to cover a host of topics that can help any dealership increase the …

Is Your CRM Work-Flow Holding You Back?

Is Your CRM Work-Flow Holding You Back?

There is not a lot of flexibility when it comes to customizing a work-flow in many of today’s CRM’s. Where in many cases the standard work…

The Follow Up Email

The Follow Up Email

In a perfect world, the customer would answer their phone on the first call. But that’s not always the case. If the customer doesn’t answer the…

There are all sorts of changes being made in the dealership industry today.  Sales are plummeting this year, more than experts expected; in the mean time, people are scrambling to find ways to draw back the clientele.  A large portion of it has to do with the popular “green” agenda.  Everyone is going green, especially as truck and SUV sales decrease, and the demand for smaller, more fuel efficient cars outweigh the supply.  But what happens when we take a step back from evaluating what we are selling to our customers and focus more on who our customers are? 

 

Who are our typical customers?  Fifteen year old kids hoping to get a massive gift from mom and dad for their sweet sixteen?  Ha! They wish.  How about men shopping for a new car for themselves or their family?  Sounds more like it?  Think again.  In fact, the more common consumer purchasing cars is female.  I’ll say it again: female.

 

For most women, shopping for a car is an uncomfortable experience that they think will end with a brand new car they weren’t expecting to buy at a rip-off price.  But thanks to a group of women from AskPatty.com, an automotive website for women, dealers can now become “certified female friendly.”  That’s right, they’re offering training modules to inform salespersons and managers on how to attract, sell to, and retain the loyalty of female consumers. 

 

Think it borders on a waste of time?  Think again.  Road & Travel Magazine uncovered that women are the purchasers of over half the used car sales in the US and almost two-thirds of all the new cars.   Without knowing how to interact with female customers and understanding their needs, you could be missing out on a large part of your potential business.  Hundreds of dealers across the country are already certified.  Are you?

 

Check out these websites:

http://www.certifiedfemalefriendly.com/

http://www.askpatty.com/

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