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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Maintain Service Excellence in the Recovery

Maintain Service Excellence in the Recovery

Undoubtedly, most of the population understands that businesses need to adapt to the ‘new normal’ during the COVID-10 recovery. Between ple…

How To Maintain Your Online Presence During Unknown Times

How To Maintain Your Online Presence During Unknown Times

Maintaining your social presence is key during times like these.  More important now than ever, is to make sure to keep your brand positive, though…

Phone Scripts Still Work. Stop Excusing Poor Phone Skills.

Phone Scripts Still Work. Stop Excusing Poor Phone Skills.

There’s more to a quality phone script than just words written down for your dealership to follow. A quality phone script aims to help coach your dea…

KPI Cafe Season 6: All Things Fixed Operations

KPI Cafe Season 6: All Things Fixed Operations

I've never been more excited to launch a season of the KPI Cafe than what we'll release starting on Friday, July 10th. We are going to have a robus…

Personalization for dealer websites

Personalization for dealer websites

What is everyone doing to better personalize your dealer website for each visitor? Interested in feedback on what approach to personalization has worked…

In traveling the country and meeting with the best and most knowledgeable people in the world of automotive internet marketing, Matt was a treat to visit with. Matt Muilenburg is an executive with the Cobalt group and one of the most knowledgeable search experts in the country. I actually came into contact from Matt thanks to a strong and persistent recommendation from Adrian at Google inc. (Yes, if an exec at Google recommends you talk to someone about search... better listen.)

In this video Matt explains the balance between SEM and SEO, something lots of dealers are struggling with. Do I wait for the "free listing" and take the time to get my site optimized? Or is it best to get start with SEM because I can see results tomorrow? ... Matt truly is an expert (I agree with Adrian at google) and he gives some very thoughtful advise in this segment. Its a great excerpt directly from the documentary set, I highly advise you take these comments to heart.

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The Masters Series is a three disc documentary series exploring and learning e commerce initiatives from the most successful people in the industry. It was completely dealer inspired and dealer produced. To learn more or to purchase The Masters Series, Documentary set visit www.AccelerateAutomotive.com.

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