In traveling the country and meeting with the best and most knowledgeable people in the world of automotive internet marketing, Matt was a treat to visit with. Matt Muilenburg is an executive with the Cobalt group and one of the most knowledgeable search experts in the country. I actually came into contact from Matt thanks to a strong and persistent recommendation from Adrian at Google inc. (Yes, if an exec at Google recommends you talk to someone about search... better listen.)
In this video Matt explains the balance between SEM and SEO, something lots of dealers are struggling with. Do I wait for the "free listing" and take the time to get my site optimized? Or is it best to get start with SEM because I can see results tomorrow? ... Matt truly is an expert (I agree with Adrian at google) and he gives some very thoughtful advise in this segment. Its a great excerpt directly from the documentary set, I highly advise you take these comments to heart.
The Masters Series is a three disc documentary series exploring and learning e commerce initiatives from the most successful people in the industry. It was completely dealer inspired and dealer produced. To learn more or to purchase The Masters Series, Documentary set visit www.AccelerateAutomotive.com.