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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

In traveling the country and meeting with the best and most knowledgeable people in the world of automotive internet marketing, Matt was a treat to visit with. Matt Muilenburg is an executive with the Cobalt group and one of the most knowledgeable search experts in the country. I actually came into contact from Matt thanks to a strong and persistent recommendation from Adrian at Google inc. (Yes, if an exec at Google recommends you talk to someone about search... better listen.)

In this video Matt explains the balance between SEM and SEO, something lots of dealers are struggling with. Do I wait for the "free listing" and take the time to get my site optimized? Or is it best to get start with SEM because I can see results tomorrow? ... Matt truly is an expert (I agree with Adrian at google) and he gives some very thoughtful advise in this segment. Its a great excerpt directly from the documentary set, I highly advise you take these comments to heart.

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The Masters Series is a three disc documentary series exploring and learning e commerce initiatives from the most successful people in the industry. It was completely dealer inspired and dealer produced. To learn more or to purchase The Masters Series, Documentary set visit www.AccelerateAutomotive.com.

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