Im certainly not the mechanical type.so in driving home from a brief trip to the lake over the weekend my wife asked me "does it really matter what type of fuel we put in the car?" I wasn't much of a help in answering. I knew enough to get by, but not enough to overcome a customers objection on the subject or to really install confidence from them in my answer. Lucky for me, I stumbled upon an article today on MSN that I thought was very well written.
I thought id share it so everyone in sales out there could use it to answer customer questions if it comes up. Sales are tough and we should be looking everywhere for a little edge to be a better closer:
Good luck with the end of your month!