Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Automakers are scrambling either to design new models with ground-breaking technology for fuel efficiency, or to integrate the current technology on their next model to get the product out to the consumer ASAP. So, what has Mercury been up to lately?
Not much, by the looks of it. I haven’t really seen any new models or designs that they’re itching to initiate, and Ford Motor Co. is being wishy-washy on the brand’s future anyway, according to Automotive News. It’s seems they’re focused on updating their Mariner Crossover, but isn’t the crossover market at its greatest slump in the US right now? They’re also working through a new hybrid Sedan, due to come out in 2010, but apparently Mercury has no real investments extending beyond next year.
Mercury Dealers, are you nervous? Some say it looks like the brand is fading out. Worried? Share your thoughts here, on DrivingSales.com.