DrivingSales, (www.DrivingSales.com), the auto industry's original online community and social networking site, today announced the winner of its inaugural Strategies contest. Strategies and other best practices are an essential part of the DrivingSales experience, as members of this fast growing automotive community get the opportunity to demonstrate their expertise and benefit from the shared knowledge of their peers. Members who posted strategies competed for the best rating from fellow members, in a fun competition for sharing best practices. Nathan Scripps, director of sales for Jumpstart Automotive Media (www.jumpstartautomotive.com), submitted the winning sales strategy, entitled “The Long Spiff.”
The winning submission challenges dealers to think long-term about spiffs for sales people. Instead of strictly focusing on short-term daily, weekly or monthly sales, Scripps proposes incentives that reward staff members for repeat and referral business. In this way, sales people begin to view customers as life-time clients, rather than just one-time sales. (Visit www.drivingsales.com for the complete strategy.) For posting the winning strategy Scripps will receive a new MacBook Air laptop.
"From working with many dealers every day, I’ve got first hand exposure to the ups and downs they’re facing in today’s market," commented Scripps. "DrivingSales offers an ideal forum for dealers and service providers alike to share effective, long-term ideas to help boost sales, cut costs, and more – something that is especially needed right now. It's an honor to be recognized by a group of fellow professionals who are all focused on improving automotive sales and service."
Members of the DrivingSales community rate Strategies based on their ingenuity, usefulness and effectiveness. A 1-5 star rating is used, along with written reviews and recommendations on whether or not they think colleagues will benefit from the idea.
"There was some stiff competition in this contest,” stated Jared Hamilton, DrivingSales founder and CEO, “with members providing a wealth of creative, proven ideas. The beauty of these strategies is that they offer a quick and easy reference to boost performance, not to mention great ideas for when you walk into your next sales meeting.”
The next DrivingSales Strategies contest begins next month, and the topic will be "great ideas and strategies for success in a down economy." The prize will be the new Apple iPhone 3g. Visit www.drivingsales.com to learn more, to post a strategy, and get tactical tips from other automotive professionals.