Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Salt Lake City, UT, August 12, 2008 — DrivingSales (www.DrivingSales.com), the auto industry's original best practices and social networking site, today announced its newest strategies and best practices contest: "Gas prices are up. Sales are down. What have you done in the last 90 days to increase your bottom line?" The purpose of the contest is to stimulate ideas for improving business in light of the current economic challenges many dealers face. The DrivingSales Strategies competitions invite the best minds in the automotive industry to share their knowledge with the community and provide valuable ideas to help dealers increase profit and improve operations.
"As a dealer and member of DrivingSales, I find the strategy postings by fellow members a great way to get quick ideas and inspiration," commented Tom White, Jr. general manager of Suzuki of Wichita, Kansas. "You’ll find a dealership in a totally different part of the country, selling a different franchise, who is facing the same exact sales or staffing challenge that you are. And they’ve found a creative solution, which they write about on DrivingSales. It’s a great site to get fresh ideas quickly and easily."
To contribute an idea or strategy, auto industry professionals must first become a member of DrivingSales at www.drivingsales.com, where they can then post their strategy or best practice in the Strategies section. Once posted, the strategy will be live on DrivingSales.com, where other members can provide a 1-5 star rating and written review, and recommend whether or not their friends would benefit from it. The prize for the winning entry is the new Apple iPhone 3g.
The contest closes and the ratings will be tallied at midnight on Wednesday, September 17, 2008. Members are encouraged to post their strategies as early as possible in order to receive the most ratings by fellow members before the contest closes. The winner will be announced on Monday, September 22, 2008. The first contest successfully generated a plethora of ideas that can benefit all areas of the dealership, including: new and used vehicle sales, parts and service, and Internet and BDC.
"They say necessity is the mother of invention, and we know that many of our members have developed really innovative methods to deal with the current environment of high gas prices and a slow economy," commented Jared Hamilton, DrivingSales founder and CEO. "We've launched the next contest to tap into this wealth of knowledge and help during a particularly challenging time. As a continuously growing resource for dealers and the automotive industry, these contests are a fun way to engage community members and build DrivingSales' ever-expanding content."
DrivingSales is a community of automotive industry professionals, networking and sharing best practices to maximize their success. On DrivingSales.com, members post profiles, share sales strategies, and get access to relevant content contributed by industry experts, including blogs, videos, interviews, and more. Members who are dealers rate and review vendors, sharing their experience with the DrivingSales community; while vendors get the opportunity to provide feedback on reviews and showcase their products and services. DrivingSales empowers auto industry professionals to take their businesses and careers to a whole new level of success. Get connected at www.drivingsales.com.