Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
Salt Lake City, UT, August 27, 2008 — DrivingSales (www.DrivingSales.com), the auto industry's original best practices and social networking community, today announced the opening of the industry's first vendor ratings system where auto dealers can rate and review their service providers in real time. This unparalleled ratings system offers dealers a neutral, online resource to learn about a wide array of products and services before making important purchasing decisions, via fellow dealers' first-hand experience using the products. Vendors benefit by getting dealer feedback and the opportunity for dialog on this neutral, third party platform, as well as the chance to showcase their products and services to a broad audience of dealers.
DrivingSales members who are dealers can rate and reviews vendors in the newly launched Vendor Ratings section at www.DrivingSales.com. The ratings will be unveiled for DrivingSales members to view the first week of September.
"Dealers get calls from vendors on a daily basis, and of course, everyone claims that they offer the best solution,” commented John Johnson, owner of John Johnson Dodge of Boonton, New Jersey. “It takes a lot of time and energy on my part to properly evaluate proposals and verify these claims. What DrivingSales Vendor Ratings offers is a way to streamline this evaluation process, and essentially the opportunity to consult with many dealers, in one convenient place, who have experience with particular products and services. This is a great way to make informed decisions.”
While reviewers remain anonymous - only job titles are visible with the reviews - vendors have the opportunity to communicate with their reviewers via the DrivingSales Feedback Manager, which notifies vendors when they’ve been reviewed, among other features. Allowing for both private and public responses to dealer reviews, the Feedback Manager gives vendors the opportunity to reach out to dealers who may have had a sub-par experience and to make improvements, and also the chance to thank dealers for positive reviews and even request testimonials.
"Real time, online user reviews are enough to make any service provider a little nervous,” commented Mark Boyd, president of CarFolks and founding shareholder and board member of Auto Dealer Traffic, Inc. “But any proactive business person today knows the industry is changing with the times and online user reviews are an increasingly important method to aid purchasing decisions, for both consumers and businesses. This is a ‘take the bull by the horns’ opportunity – we're actively encouraging dealers to join and submit reviews on DrivingSales. And if companies I’m affiliated with ever see less than five-star reviews, I view it as an opportunity to see what’s on the dealer’s mind and to make it right."
Dealers can currently rate website providers, search engine marketing (SEM) services, lead providers and inventory publishers. Additional categories will be added for reviews in the coming weeks. DrivingSales will present ongoing awards for those vendors who receive the highest ratings in their relative categories.
DrivingSales is a community of automotive industry professionals, networking and sharing best practices to maximize their success. On DrivingSales.com, members post profiles, share sales strategies, and get access to relevant content contributed by industry experts, including blogs, videos, interviews, and more. Members who are dealers rate and review vendors, sharing their experience with the DrivingSales community; while vendors get the opportunity to provide feedback on reviews and showcase their products and services. DrivingSales empowers auto industry professionals to take their businesses and careers to a whole new level of success. Get connected at www.DrivingSales.com.