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Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

Now taking requests for free weekly sales reports in your area! Keep an eye on your competitors!

I am offering these reports for free so that I can get some good feedback. Tell me what state, city, or dealer you want to see and I can send you how …

How to Make (and send) VR Videos

How to Make (and send) VR Videos

After my "best idea" win at DSES (thank you again, Driving Sales!) I've got lots of messages about how to capture customers from coast to coa…

A Birthday You Do Not Want to Celebrate!

A Birthday You Do Not Want to Celebrate!

Birthdays are supposed to be a great time of the year, it's your birthday after all, no? But one Birthday you want to avoid is the vehicles on your dea…

Why Sales Needs a Dedicated Service Technician

Why Sales Needs a Dedicated Service Technician

The average time it takes to recondition a used car is 10 days. A vehicle depreciates approximately $10 per day. I’ve personally seen the process…

What is the 'Right' BDC Solution?

What is the 'Right' BDC Solution?

Ask 10 different dealers for their opinion on automotive business development centers and you will likely get 10 different answers. We’ve seen it all…

 

How do you distinguish between an idea and an opportunity?
 
This is a big focus at Babson, perhaps that's why they are the #1 Business School for entrepreneurship.  Lets face it, everyone thinks they have good ideas. But what is the difference between a neat-o idea and a valid opportunity? This is one of the most crucial questions for entrepreneurs, managers, and leaders. Knowing the importance of such a question is essential, but understanding the real difference between the two is never easy.
 
There is simply not enougt time in the day to chase ideas, so to be an effective manager you've got to seperate the "ideas" from the "opportunities" and zero in on the opportunities.  You must evaluate opportunities from all angles. Whats the investment? Whats the return? What are the potential pitfalls? Even what are the opportunity costs associated by not putting your energy elsewhere.
 
Right now you should be focusing on the basics, unless you have your hands on a true opportunity that is gaining traction.  There is enought car deals to be had by insuring your product knowledge is nailed and you are prepared to handle the potential objections you have.  Is your follow up process perfected? Are you executing the tasks you have been given.
 
Especially in tough times focus on the basics and build your foundation.  If you are going to chase concepts... be sure its more than just "a good idea" and truly a valid opportunity and you can insure you will reach your potential regardless of market conditions. 

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