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Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

The Gap In Email Success - Part 3

The Gap In Email Success - Part 3

Yes Lifecycle Marketing recently released a study about gaps in email marketing. Check out the other parts of the series here: Part 1, Part 2. &n…

Are Remote Workers Happier Than Office Employees?

Are Remote Workers Happier Than Office Employees?

Here are some interesting insights about remote employees vs. office employees. I know many positions within a dealership don't have the option of remo…

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

Why You Need a Better Goal for 2017 than Simply “Sell More Cars”

The real driver of vehicle sales isn’t your new online buying widget, it’s access to credit. So, if your dealerships only goal for 2017 is to “sell m…

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Car Dealer Protocol for Vehicle Sales to Customers with Built-In Breathalyzers

Working in the automotive industry is a rewarding experience, particularly working for a dealership at the front line of customer service and sales.&nb…

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

 

How do you distinguish between an idea and an opportunity?
 
This is a big focus at Babson, perhaps that's why they are the #1 Business School for entrepreneurship.  Lets face it, everyone thinks they have good ideas. But what is the difference between a neat-o idea and a valid opportunity? This is one of the most crucial questions for entrepreneurs, managers, and leaders. Knowing the importance of such a question is essential, but understanding the real difference between the two is never easy.
 
There is simply not enougt time in the day to chase ideas, so to be an effective manager you've got to seperate the "ideas" from the "opportunities" and zero in on the opportunities.  You must evaluate opportunities from all angles. Whats the investment? Whats the return? What are the potential pitfalls? Even what are the opportunity costs associated by not putting your energy elsewhere.
 
Right now you should be focusing on the basics, unless you have your hands on a true opportunity that is gaining traction.  There is enought car deals to be had by insuring your product knowledge is nailed and you are prepared to handle the potential objections you have.  Is your follow up process perfected? Are you executing the tasks you have been given.
 
Especially in tough times focus on the basics and build your foundation.  If you are going to chase concepts... be sure its more than just "a good idea" and truly a valid opportunity and you can insure you will reach your potential regardless of market conditions. 

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