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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

 

How do you distinguish between an idea and an opportunity?
 
This is a big focus at Babson, perhaps that's why they are the #1 Business School for entrepreneurship.  Lets face it, everyone thinks they have good ideas. But what is the difference between a neat-o idea and a valid opportunity? This is one of the most crucial questions for entrepreneurs, managers, and leaders. Knowing the importance of such a question is essential, but understanding the real difference between the two is never easy.
 
There is simply not enougt time in the day to chase ideas, so to be an effective manager you've got to seperate the "ideas" from the "opportunities" and zero in on the opportunities.  You must evaluate opportunities from all angles. Whats the investment? Whats the return? What are the potential pitfalls? Even what are the opportunity costs associated by not putting your energy elsewhere.
 
Right now you should be focusing on the basics, unless you have your hands on a true opportunity that is gaining traction.  There is enought car deals to be had by insuring your product knowledge is nailed and you are prepared to handle the potential objections you have.  Is your follow up process perfected? Are you executing the tasks you have been given.
 
Especially in tough times focus on the basics and build your foundation.  If you are going to chase concepts... be sure its more than just "a good idea" and truly a valid opportunity and you can insure you will reach your potential regardless of market conditions. 

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