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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

The Biggest Mistake Dealers Make When It Comes to Customer Retention

The Biggest Mistake Dealers Make When It Comes to Customer Retention

Jim Roche is the Divisional VP of Marketing & Managed Services at Xtime. We asked him to tell us the biggest mistake he sees dealers making today when …

Is 2018 the Year of Customer Convenience?

Is 2018 the Year of Customer Convenience?

It seems that every year has a theme attached to it in terms of where dealerships’ focus will be. Which themes or buzzwords will dominate 2018? We…

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Today's customers walk into your showroom better-informed than ever before. Because they've done their research ahead of time, 89% walk into t…

A description of the typical gen Y buyer today.  (no this isnt really me, im older than 26... just wrote this to illustrate a point.)

I am an “Internet Buyer.” I am not a super mooch of a customer just looking for the lowest price.  I am not an anal-retentive computer science nerd using mosaic to buy my car because that’s what the elite of the web do.  No, those days and shoppers are long gone.

I’m no longer a 14-year-old boy playing around on his dad’s laptop, who decided to send a lead to see what happens. That was me 12 years ago when the web was just starting to take traction in the auto industry.  Today I am a normal 26-year-old college grad buying my second car. I don’t look at the Internet as a fad or me as part of a specialty market.  No, the Internet isn’t even a “way of life,” it’s just part of me and there is very little separation between my life and the web.

I was writing emails, surfing the web and created my first website before most sales people started complaining about invoices being published online. I went to school online, I work online, shop online and communicate online.  My friends and I keep in touch on facebook and through text messaging. I’ve got friends in other countries and we don’t talk long distance thanks to skype; even email seems a bit archaic these days.

I’m not alone, if fact my whole generation is like me.  Not to mention my parents now bank online, have their own blogs and even my grandmother visits our family photo albums on Picasa.  The astonishing thing is not my grandmother, but my 4-year-old niece.  She plays Disney online, is learning to read online and uses the digital camera to film her princess dolls and asks for my help to post them on youtube.

Yea, its not 1999 anymore and the Internet isn’t a novelty. It’s life.
 

John Ford
Well said!!
Matt Watson
Hey I'm 27 and that about sums me up!

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