Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Improving Service CX: Dealing with Additional Services

Improving Service CX: Dealing with Additional Services

In our month-long series on improving the customer experience in the service department, we now look at the second-most common issue identified by cust…

MDP 033 | NADA: National Automobile Dealers Association

MDP 033 | NADA: National Automobile Dealers Association

#nada #nadashow #nada2020 #corksoakers Join David & David talking about The National Automobile Dealers Association, The NADA Show 2020 plus The Cat…

MDP 034 | Facebook - Automotive Playbook for Dealers

MDP 034 | Facebook - Automotive Playbook for Dealers

Join David & David talking about the Road Trip to Las Vegas for NADA2020 and Facebook's Automotive Playbook for Dealers. Plus, Laughing Man Cof…

How to Improve the Sales to Service Handoff

How to Improve the Sales to Service Handoff

With fixed ops departments shouldering more of the profitability burden in dealerships, the ability to retain customers is more important than ever. Yet, n…

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

WEBINAR RECORDING - How to Build a Winning Employee Acquisition Strategy

  If there is a constant in dealerships today, it is that they need to acquire and retain high-quality employees. In this webinar, we will p…

A description of the typical gen Y buyer today.  (no this isnt really me, im older than 26... just wrote this to illustrate a point.)

I am an “Internet Buyer.” I am not a super mooch of a customer just looking for the lowest price.  I am not an anal-retentive computer science nerd using mosaic to buy my car because that’s what the elite of the web do.  No, those days and shoppers are long gone.

I’m no longer a 14-year-old boy playing around on his dad’s laptop, who decided to send a lead to see what happens. That was me 12 years ago when the web was just starting to take traction in the auto industry.  Today I am a normal 26-year-old college grad buying my second car. I don’t look at the Internet as a fad or me as part of a specialty market.  No, the Internet isn’t even a “way of life,” it’s just part of me and there is very little separation between my life and the web.

I was writing emails, surfing the web and created my first website before most sales people started complaining about invoices being published online. I went to school online, I work online, shop online and communicate online.  My friends and I keep in touch on facebook and through text messaging. I’ve got friends in other countries and we don’t talk long distance thanks to skype; even email seems a bit archaic these days.

I’m not alone, if fact my whole generation is like me.  Not to mention my parents now bank online, have their own blogs and even my grandmother visits our family photo albums on Picasa.  The astonishing thing is not my grandmother, but my 4-year-old niece.  She plays Disney online, is learning to read online and uses the digital camera to film her princess dolls and asks for my help to post them on youtube.

Yea, its not 1999 anymore and the Internet isn’t a novelty. It’s life.
 

John Ford
Well said!!
Matt Watson
Hey I'm 27 and that about sums me up!

 Unlock all of the community & features  Join Now