The Internet has transformed from a static network of electronic brochures, where sites published information for users to consume, to a network of dynamic platforms, where users share and publish information for others to see. Wikipedia has over taken Encyclopedia Britannica. Google has overtaken the yellow pages and the masses are publishing more information on blogs than professional journalists are on syndicated news portals. (This is really nothing new to most DrivingSales participants, as you are a perfect example of the transition web from just reading information to publishing and sharing your knowledge on a platform like DrivingSales.com)
What effect will this transformation have on your dealership? Does your dealership’s web strategy need to evolve inside this environment? What are the most prominent tools and technology your dealerships need to leverage to succeed?
Today, I believe the most important technologies dealers need to be familiar with in managing their online presesance are:
Ill be speaking at the Nada convention to provide and intorduction to these tools and address the questions above and provide a road map for dealers to use in 2009. Ill be presenting a case study on the progress of Dell computers as they have evolved from a company avoiding the social web to one of the best adopters in the world at using social tools to benefit their business. We will extrapolate a variety of action items for auto industry companies who are interested in the new wave called “social marketing" and address placing these social initatives inside your current marketing structure.
My workshops are Saturday, Sunday and Monday:
Saturday, January 24 11:00 a.m. Room: 222
Sunday, January 25 11:00 a.m. Room: 203-205
Monday, January 26 8:30 a.m. Room: 203-205
I plan to see many of the DrivingSales community members there and hope you will swing by and say Hi. If you cannot make it to New Orleans for the convention, most of the workshops are available from the Nada and you can always connect here on DrivingSales. Let me know if you are coming, hope to see you there!