Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
As those of you hear can attest, yesterday was another rock solid day of networking and getting things done, not to mention the party scene really picked up last night with some solid events!
I spoke again yesterday, went over my time allotment because we had lots of good questions.
Met some DrivingSales community members, it was great to shake everyone’s hand and get your impressions, feedback and support for some future items. Steve, we will all be in touch soon! Thanks!
While on the floor for a few hours I spent some time with the boys from eBay Motors. Those of you who know Clayton know is he is always a hoot to be around, I’m stoked because he has promised some participation and knowledge from his world at eBay to help the dealers here on DrivingSales... stay tuned. For those of you who don’t know him, he is a great speaker and knows his stuff. He is heading up 100 workshops this year in cities across the country. Ill be attending when he is in my area (assuming he will let me in!)
My most interesting connection of the day was that the Nada Chairman for Southern France invited me to dinner. It was interesting for me since I lived in France, about 15 minutes away from where he lives there for 2 years. We spoke some in French (a treat for me) and he explained how it is to be a dealer in France. He owns several Audi dealerships there; they have a 5-month wait to get their product. How'd that be? He is also quite the tech entrepreneur with other deals going on the side. To top off the conversation we had some amazing food!
They day flew by as I had several meetings on the floor. Dealersocket had an ultimate fighter in their booth. He had fought the night before, I thought it would be funny to take a picture with him with me having him in a headlock but as I got close I decided it wasn’t a good Idea to ask if he was up for it. :-) Ill tip my hat to any man who makes his living crawling in a cage and pounding someone else's brains out. Ill stick to the car business. Another good one… GMAC has a booth. Its good to know our tax dollars were put to good use. ☺
On to the evening:
OneCommand threw a great balcony party at the center of Burbon Street. Hammer (MC Hammer) was there dancing away. He and I we were neighbors when I was a kid, before he went BK and left the music industry. The OneCommand event was a big hit, I also spoke with Jeff Kershner of Dealerrefresh and Todd Smith of Activengage, among others, there for a while. Jeff and I have never really spoken much before but I really respect what he has done with his blog, so it was fun to get to know him a bit. He does a great job with not just with his blog, but also knows his stuff with Internet departments (he oversees the internet departments for MileOne automotive, one of the most top dealer groups when it comes to web marketing.)
We left there and went to the HUGE DealerTrack party; they were celebrating the purchase of AAX at the aquarium, it made for an interesting venue for a party. I saw Shaun Rains and had a chance to speak with him for a bit. We know each other from digital dealer conventions, if you havnt had a chance to hear him speak make it a point to do so. He is entertaining to listen to and continues to be one of the most popular consultants.
After DealerTrack Bart and I headed to the Aspen party… I don’t know if it was the wildest by design, or because of the time of night… but wild it was. Not to mention they had Starship playing live.
“We Built this city on Rock and Rooooooll” (Im not fan, but it was fun to see, great party aspen!)
PS Ive been running so hard today, I have not had time to post this yet. Tomorrow morning ill post the review of today. For now we are headed out to dinner...