Product Strategist to Help Expand Industry's Leading Social Media Network
SALT LAKE CITY, April 14 /PRNewswire/ -- DrivingSales.com (www.drivingsales.com), the auto industry's leading social media platform and largest online community, today announced that veteran product strategist, Kevin Root, has joined its Board of Advisors to oversee product development.
Formed in early 2008, the DrivingSales Board of Advisors consists of the industry's top innovators and executives who are charged with expanding DrivingSales' mission to marry the power of technology with the power of community to provide dealers, dealership managers and other industry professionals with a vendor-neutral, online environment where they can collaborate and share best practices, industry trends and news.
"I am pleased to welcome Kevin to the DrivingSales team," said DrivingSales.com Founder and CEO Jared Hamilton. "Recognized by J.D. Power as one of the industry's original 10 Internet pioneers, his profound industry knowledge and deep analytic capabilities - as well as his experience bringing cutting edge technologies to the auto industry - will be a great asset as we continue to leverage our rapid growth to the benefit of the industry. Not only does Kevin know where this industry has been - as it has undergone some of the most dramatic changes driven by technology in its history - but he knows where it is going."
Root has over 20 years of automotive and technology experience. Most recently he served for 10 years in product strategy, retail performance improvement and marketing positions at Cobalt. Root is widely known for producing the ecommerce performance research that has become the auto industry benchmark. Root's extensive accomplishments in automotive innovation include driving the product strategy for Cobalt's UsedCars.com, the used car side of Microsoft CarPoint, and the successful creation of over a dozen technology products and services used by thousands of dealers and many of the leading manufacturers. He is the founder of K.T. Root and Associates (www.kevinroot.com), a consulting firm specializing in market insight and product strategy.
"Increasingly, dealership success is in the hands of those who know how to use technology to drive sales more cost efficiently," said Root. "DrivingSales' social media network provides our industry with the most advanced platform on which to share best practices and innovation - in real time - increasing competitive advantage. I look forward to working with the DrivingSales team and Board on expanding its industry footprint, while creating even greater benefits for its members."
DrivingSales.com (www.drivingsales.com) is the largest and premiere online community for the auto industry, where its thousands of members, including dealers, dealership managers, manufacturers, industry experts and vendors, collaborate and share best practices in a 20-group style setting. At DrivingSales, members create profiles and communicate with each other; build their networks and knowledgebase; share and rate proven strategies, and have access to relevant content contributed by fellow industry experts, including blogs, videos, interviews, and more. Dealer members rate and review vendor products - sharing their experiences with the DrivingSales community - while vendors have the opportunity to provide feedback on reviews and showcase their products and services. Created and built from the ground up by third-generation dealer Jared Hamilton, DrivingSales is the auto industry's leading social media custom platform.