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*fine print at the bottom of the page.Personally I think this is a really cool idea and give props to Kershner for thinking it up. Social Media is amazingly effective and efficient way to communicate, (especially when waking someone up at 5am) and while this contest represents industry insiders communicating with each other... it's how we should be comfortable communicating with our clients. Social media is more widely used than email and if you are not using Facebook, Twitter and the likes to stay in touch, then you are out of touch, simple as that! For those of you wondering how to engage on social media from your dealership level, be sure to come hear me speak. Ill be covering that very topic in my Digital Dealer presentation. FINE PRINT: NONE! Get involved and enjoy! For those of you who have been on the fence about setting up a twitter account, commenting on blogs or otherwise participating, its now time to jump in!