I wanted to extend a special invitation to all DrivingSales community members to come join us in Orlando for an action packed advanced marketing workshop. Our NADA Conference workshop is about the "Proper model for advanced dealership marketing." This workshop is geared for Dealer Principles and GM's who are looking to really understand trends in the online market place and translate that knowledge into a working strategy for their dealership to get to the next level.
Inside the workshop we will cover:
- How the web has evolved into a social ecosystem and the power (and pitfalls) that come with it.
- We will discuss the business case for increasing traffic at your dealership while reducing your spend and lowering your ad costs PVR.
- We will outline the strategies and tactics your dealership should be using to drive and measure online business in both Variable and Fixed ops.
Each participant should expect to leave pumped up but most importantly with a higher level of understanding of advanced online marketing and the strategies necessary to lead your in your marketplace.
Those of you who know me know that I am a 3rd
generation dealer so everything I do translates back to the decision makers' role in the dealership. I present real world strategies that work and explain what doesn't work and why. My presentations are never tainted by an agenda with a product to sell since I don't sell anything to dealers. When you come listen to me you get the RAW message as is meant for dealers. My prior NADA workshops, 20 group presentations and other conference keynotes are very highly rated by the attendees.
Here is the schedule:
Friday, February 12 3:15 p.m. Room 308 C
Saturday, February 13 8:30 a.m. Room 203 A-C
Sunday, February 14 11:00 a.m. Room 308 C
Sunday, February 14 3:30 p.m. Room 309 A&B
I hope to see you there! Ask any questions in the comments or email me at firstname.lastname@example.org
or ping me on twitter @drivingsales. You can become a fan of our NADA workshop on Facebook here