As most of you know I’m a third generation dealer. My grandfather started his first Lincoln Mercury dealership in the Bay Area in 1964. My father took over the dealership later on and added an independent lot and a Jeep Franchise. I’ve grown up in the business, mostly working for other dealer groups and have attended NADA’s Dealer Candidate Academy in preparation to buy my own store. As a child when my friends would say they were going to be policemen or firemen when they grew up, I always answered, “I want to be a car dealer when I grow up.” I’ve been passionate about the business long before I understood it.
Its been almost 2 years since I left the day to day dealership world and have focused on building DrivingSales. My objective is simple: give all dealers 24-7 access to proven best practices and industry innovations. Those on the front lines need better information than they currently get, faster than they can currently get it.
I’m very passionate about solving this issue for the industry and we are making some great strides in that direction. (But still have a long way to go.) Things at DrivingSales are going GREAT and we have a team committed to keeping it growing and executing on our goals in some amazing ways; but at the same time felt I could accomplish two dreams at once. Given the current market, it’s a GREAT time to buy a store… so that’s what I did.
I’ve now got a new blue oval!
I decided to purchase a new Ford dealership. Its in the western united states, but since we have not told the employees yet I cant say which city. Some of my closer friends have known this is in the works and have really been encouraging me to do it. It’s a currently a smaller store, sells about 75 cars, 45 new 30 used. Naturally we plan to grow the store through some aggressive online efforts.
The store has a standard negotiation process, I’m debating going to a One Price model. I’m a big fan of One Price stores and have quite a few years experience running them. It’s a natural transition for me and I think plays well with the online world, obviously where the market is headed.
So, big news at DrivingSales… Id love to hear you thoughts about the first thing you would do if you just bought and are taking over a new Ford store? Any and all advice is appreciated. (No it wont be called DrivingSales, we are debating "Hamilton Ford or (City)Ford."... thoughts?)
I'm VERY stoked!