Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Design: The Driving Factor Behind Showroom Sales

Design: The Driving Factor Behind Showroom Sales

Many factors go into creating a successful showroom. While often overlooked, design plays an essential role in the customer experience and overall success …

5 Reasons You Should Seek Out Consumer Generated Content

5 Reasons You Should Seek Out Consumer Generated Content

It may seem like a good idea to always be the one writing about your dealership, but in reality consumer-generated content is as important, if not more so,…

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

To combat what I feel is a growing problem on Facebook, I’m experimenting in a big way with my strategy.

I believe Facebook at its core is a personal tool, not a business one. Like many of you, I joined to connect with personal friends back before it was really the hot marketing play in our industry. I have been watching the company since it was a startup and early on I liked to play with it when it was open just to university students (admittedly I would get in under my brothers account just to understand it.) Today there is so much business talk on facebook I feel its squashing my personal space. I cant help but wonder if potential customers are getting turned off feeling the same way. 
 
As one who likes to share auto industry information this has created somewhat of a personal dilemma. Half of my facebook friends are personal friends from home, people I went to school with or soccer mates who I played ball with for years. These people care about me, but not necessarily about the car business.   The other half are people I know from our industry, or people I am just meeting through facebook that are in our industry. Im happy to share details of my personal life, such as kids birthdays, vacations and the like with everyone. Im a fairly open person and I think this allows people to have a glimpse into the full picture who I am, not just what they see or hear from me at conventions and such.
 
The problem is that as I am increasingly active in auto industry conversations and as I share more and more auto industry specific information on facebook, my personal friends are bombarded with info they don’t need or want. That could, in some peoples mind qualify me as a “spammer” in the social sense, and frankly I don’t want to be “one of those.”
 
Thus the dilemma… 
 
There are two different sides of my life that collide on my facebook page and my friends caught in the middle. In other words, I don’t want to be a major contributor to the non-relevant business talk that is squashes my friends’ personal space. In fact, I usually find myself not participating from an industry perspective like I would want to just to protect my non-industry friends from a disproportionate amount of automotive banter.
 
My solution isn’t exactly pretty; I created a second facebook profile event though it’s against what facebook wants. There is “Jared Hamilton” the family man/entrepreneur that is in the car business and now there is “Jared at DrivingSales” the car business 3rd gen. dealer advocate/entrepreneur who is also a devout family man. Its not that I won’t share car business stuff out of my first account, or that I wont share family stuff out of my Jared at DrivingSales account, its just that now there are two profiles to match the two main roles I play in life.
I know what you are thinking, “This is exactly what facebook lists are for.”   That’s true, but Ive opted not to go that route mostly because I think I want more separation between these two roles that I play than just grouping things according to lists. It may be out of fear of not understanding facebooks privacy settings. (ive got a good grip on it but it changes so often its hard to trust or keep up with.)  Or It may be I think it’s a pain in the butt to use the complex settings correctly. Either way, I just feel more comfortable with two profiles.
 
So, through the foreseeable future I’m going to maintain two facebook profiles as somewhat of an experiment. I want to see if it helps me be a better friend to both my automotive friends, by being more active in sharing and participating in automotive content, and to my personal friends, by not bombarding them with automotive content. Perhaps this separation will be better for everyone, perhaps it wont. There is also a third option: facebook could boot me off for not following their guidelines… I guess we will have to wait and see.
Eric Miltsch
Jared, Totally agree; I struggled with my own separation as well. I made the choice a long time ago to share very little personal info via FB (as my professional network grew) Sharing personal info isn't really my bag anyway; however, sharing unique content is...I also know that my closest of friends don't care if my dog is sick, I just mowed my lawn and I have a bad case of the Monday's. (& I'm positive nobody in my professional network cares about that either) I think what you're doing is a smart, tactful play w/regards to your own self-promotion, personal branding & personal network separation. Have you had any feedback from your network about this? (Could also be an interesting test to see if your personal/non-industry contacts friend that profile as well)
Jeremy Lipps
I am actually surprised this is not more common. It's something I dealt with as soon as I came on board with ResponseLogix as Social Media coordinator. I created a 'professional' FB account and have engaged only professional auto industry people and pages. I think for anyone who works professionally with social media, it's a must. Great topic and insights Jared.
Jim Chamberlain
This is funny! I was having this very discussion with my VP last night and decided to go with a second "professional" FB account for the same reasons. I'll be setting that up in the next couple days.
Mike Sheehy
You bring up a good point that is often overlooked. Although family and friends like to know personal information about you, they are usually annoyed by too many Facebook posts about your job. You made a good move by making a second account. I have two as well; one for my personal account and one as the administrator of J&L Marketing. Until Facebook comes up with a better solution, this will likely be the way many people will have to deal with this dilemma. Hopefully, Facebook will take notice and allow people two accounts for reasons like this. Lists might help you sort out friends from co-workers, but everyone would be getting the same news feed. For now, I wouldn’t worry about getting booted for two accounts. I have a friend with two accounts, and they still haven’t booted her after two years.
Allan Cooper
Let's face it....Facebook was launched in 2004 as an evolving social network solution where users could add people as friends and send them messages, and update their personal profiles to notify those friends about themselves. Earlier this year I created a second account for personal friendship engagement, and like everyone using Facebook have learned along the way the pitfalls and benefits of using these separate accounts as a communication and branding tool. Facebook has become a media channel that now operates as both a corporate marketing solution for business entities and a personal digital media solution for friends. The corporate marketing solution we use professionally as vendors and dealerships to build a community of fans for our products within our respective spheres of influence to drive engagement. The two do not mix. I did a little research last night….here is an example, one of our industry colleagues recently posted approximately 38 Facebook entries in a 24-hour period, it is not the first time and it will not be the last. There are numerous cases of this, and it is not isolated to just a couple of people. I know my friends outside of our collective industries have absolutely no interest in which airport location, rental car company, restaurant review, automotive videos and blog links some of our peers like to post. I also know my industry peers definitely have no interest whatsoever in people who are posting" "baking cakes tonight with friends", “drinking at Bar XYZ” “the dog ate the flowers” or “Mafia Wars”. The “Hide” “Hide Networked Blogs” and “Remove” buttons will be used if Facebook becomes cluttered with postings that consistently have little relevance to information flow or engagement….I know mine have. Therefore, the only solution is to have two accounts, the question then is which has priority in your daily work life?

 Unlock all of the community & features  Join Now