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Jared Hamilton
From: Jared Hamilton
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Jared Hamilton

Jared Hamilton Founder - CEO

Exclusive Blog Posts

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Ways in Which Automotive Dealer Management System Helps Boost Profits and Minimize Expenses

Although most of the industries of today are transforming digitally, some skeptics do exist when it comes to investing in an automotive dealership manageme…

The secret of effective Japanese human resource management

The secret of effective Japanese human resource management

Human resource management is critical to the success of your business. And it seems that Japanese businesses understand the importance of this most. Be…

Organic Listings are More Effective Than Paid Ads

Organic Listings are More Effective Than Paid Ads

  Being in the organic listings doesn't cost you anything. They receive 10 times the traffic that paid advertising does.  It…

Two Things to Consider When Hiring A Candidate for Your BDC

Two Things to Consider When Hiring A Candidate for Your BDC

It is one thing to have a clearly defined job description, and another to actually execute that role. Namely, what is that role, and how does it work withi…

Aim for the Right Service Customers with Data

Aim for the Right Service Customers with Data

The service department at dealerships is mostly passive, not actively seeking out new clients. No one’s going to turn down new customers, but activel…

Industry Leader Spotlight

Industry leader spotlight on ##r_first_name## ##r_last_name## exploring unexpected territories.
 
As you know, each week here on DrivingSales, we feature an industry leader and share some progressive ways they are finding success. This week, we are excited to introduce you to ##r_first_name## ##r_last_name## from ##r_company## who has inspired some interesting trends in the industry.
 
drivingsales april fools jokeInnovation is about staying ahead of the curve, and ##r_first_name## is leading the way with a strategy rarely talked about, and that’s why we thought it was so important to cover. ##r_first_name## is actually blazing trails by creating a newspaper department for the BDC. This seemed absurd when we first received the tip for this story, but when you give it some thought, this idea actually has legs.
 
Think about these compelling reasons why this strategy CAN work:
 
 1.    Newspaper subscription levels are at an all time low. Those subscribers left are proven to be extremely loyal.
 
 2.  Thanks to budget cutbacks, the papers’ editorial coverage has shrunk, meaning your ad takes up a larger percentage of the real estate that the loyal readers see.
 
 3.  As more dealers get involved in pay per click marketing the cost is skyrocketing; newspapers, on the other hand, are on the verge of bankruptcy, so their costs are dropping.
 
 4.  Newspapers reach older people who don’t use the Internet; thus, you don’t have to price your cars as aggressively.
 
 5.  Since Al Gore invented the Internet, and global warming is on the rise, I’m pretty sure he will unplug it soon.
 
 6.  Even if he doesn’t, there still a good chance the Internet is just a fad. Newspapers are prepared for the comeback.

 

 
While there is a trend in the industry to get back to the basics, I personally think ##r_first_name## is taking things a bit far.  However, this is serious business for ##r_first_name## who is putting lots of dealership muscle behind this niche market.
 
If you are looking for more information, ##r_first_name## is preparing to present the strategy at an industry conference. The session is titled “Advanced Newspaper strategies for Newbies” something I certainly don’t want to miss.
 
Speaking of missing out… if you haven’t caught on yet, its April Fools Day and if you are seeing your name in the post its because you have a friend, ##s_name## who has punked you pretty good with a little help from us here at DrivingSales. We suggest you spread April fools day love too and play a little joke on your friends too.
 
Simply insert your friend’s name below and we will send an email inviting them to read this weeks “Industry Leader Spotlight article” about them. They will get a special link to the blog post that changes the names in the story just for them.
 
Smile! Isn’t the auto industry great?! 
 
We’d love to hear your reactions in the comments below. 
 
Happy April Fools day from us at DrivingSales.
 
 
##form##
Manny Luna
You freaked me out!LOL
Eric Miltsch
Best!
Eddie Cawley
That was crazy funny....thanks for the smile!
Brian Pasch
Awesome
Daniel Boismier
Jared, You laugh, but wait until the fall. We are actually going to test out a cross channel marketing campaign that includes the newspaper. If it succeeds it will be my presentation at the next DSES! Laughs on me, drinks on you next time we meet!

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